Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video.

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Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video.

Internet 224

Internet SEM Wiki Entrepreneur 224

Genuine VC

MARCH 14, 2012

Given that base plus the inherent viral component to these social apps, it seems natural that the first overnight success of a Kinect-powered app will be a social one. Mash-up of many other technology platforms.

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Search Boston Seed Stage Seattle 211

TechEmpower

JULY 24, 2023

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Search Does the application include search? Who are the other stakeholders involved? Are there other founders, business leaders, partners, or administrators?

Developer 520

Developer Technical Review Fractional CTO CTO Hire 520

Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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SEM Viral Marketing Widget 379

SoCal CTO

FEBRUARY 13, 2013

Examples might be a recommendation engine, search engine, matching engine or something with a complex interface. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Steve Blank

SEPTEMBER 22, 2011

Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Use Ads, textlinks or Google AdWords , Facebook ads and natural search to drive people to your Minimally Viable web site. Search the US Patent Office (for free) for similar trademarks to yours. JustinMind , Balsamiq ). Themeforest has great designs.

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Lean Web Coder Business Model 334

Both Sides of the Table

MAY 23, 2012

According to Google data 30% of all restaurant searches now come via mobile devices. Search for a restaurant, book a table, eat in 30 minutes. Search for movies times, book your tickets, see a show. Look at the rapid adoption of Groupon, LivingSocial or Instagram as proof of how rapidly businesses can grow through viral means.

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Venture Capital Technical Review LP Mobile 347

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Campaign Cost Viral Marketing 167

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. It’s not free, so budget appropriately, but not excessively. Start social networking with peers.

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Social Media Small Business Media Technical Review 289

VC Cafe

MARCH 16, 2025

Gartner predicted in 2024 that traditional search engine volume could drop 25% by 2026 due to users favoring AI chatbots and virtual agents. Digiday reported conversations with media executives, with one publisher seeing a more than 50% decline in its search referral traffic since AI Overviews rolled out last year.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

AUGUST 10, 2020

Google already has a video section included in their search results. Besides getting love from a traditional search engine, you can also get additional free traffic from recommended and search engine features of video platforms. It means you can get a massive volume of free traffic if you manage to get into that section.

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Video Marketing Social Media Mobile 246

TechEmpower

JULY 31, 2023

channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Be sure to check out the entire presentation. Conclusion Startup metrics are an invaluable tool for founders and innovators.

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Metrics Startup Retention Acquisition 260

SoCal CTO

MARCH 11, 2013

Often you can't tell if something like a search engine or matching algorithm is really going to have better results until you use it. As Steve Blank likes to say: A Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model The unfortunate reality is - an MVP is not the above!

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Algorithm Metrics Viral Venture Capital 264

Both Sides of the Table

JULY 27, 2013

It’s this year’s Searching for Sugar Man. They qualify every initiative with, “well this didn’t prove viral adoption last time so I don’t expect a silver bullet this time.” My friend Seth Levine covered this well in his blog post on “ Handling Rejection ” which you should also read.

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Churn Rate Vesting Viral eCommerce 371

Both Sides of the Table

JANUARY 11, 2014

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. That being said, virality is a matter of more than luck. About the Author.

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Viral Campaign Social Media Audience 70

SoCal CTO

JUNE 15, 2011

However, funny enough, I don't see the job search and showing you who you know at the company as being particularly well done. As one review put it: Searching by company to find connections you might have is arduous at best, and in my mind, basically useless. I'll explore a few of the social interactions that help with viral growth.

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Viral Startup Networking Social Network 331

SoCal CTO

JUNE 15, 2011

However, funny enough, I don't see the job search and showing you who you know at the company as being particularly well done. As one review put it: Searching by company to find connections you might have is arduous at best, and in my mind, basically useless. I'll explore a few of the social interactions that help with viral growth.

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Viral Startup Networking Social Network 323

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

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Viral API Startup Retention 167

Both Sides of the Table

SEPTEMBER 17, 2013

Content can go viral – the highest quality stuff is shared. The talent benefits as well by being clustered as newer acts can be discovered by fans who are searching for more familiar content. So what happens when production is reduced by 99% and distribution bends to infinity? Content goes global (of Maker Studios 4.4

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Video Technical Review Distribution Aggregator 339

YoungUpstarts

JUNE 21, 2013

Most small businesses know that they are dependent on their customers, but a recent episode of Kitchen Nightmares that went viral demonstrated that there are a few out there who need to be reminded. Chris Garrett is a freelance writer with many years of experience in small business marketing.

Marketing 153

Marketing Startup Technical Review Viral 153

YoungUpstarts

JUNE 18, 2020

They also have immense viral potential on social media. Search engines like Google are more likely to rank your product higher in search results. But there’s no reason to worry, thanks to the wonders of realistic 3D animation. 3D animation is better for a variety of reasons.

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Video Advertising Technical Review Viral 229

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. I know we have to create something users find valuable (the two-way search, games?)

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Customer Development Web Developer Customer 228

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. Will we win the battle for share-of-mind every time they pick up their phone or log into their computers?”

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Product B2B Warrant Technical Review 150

reidhoffman.org

NOVEMBER 12, 2013

Because unlike Google search or other means, it involves people you already trust. Thus, our pitch framed LinkedIn as a platform for finding the people you need, which we called “professional people search 2.0″, We are the leader in the professional domain with viral growth. Why is it valuable? How is this different?

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 Catch your customers with all the means you can utilize: social media, paid search, targeted ads, marketplace, and other dark magic practices.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. You can find out how to more cost effectively buy search terms (i.e. How many adds came through organic SEO? How many through affiliate deals? How many through SEM? Do you have a customer referral program? If so, make sure you can track which leads come from this. lowering $1.50

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Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. billion searches per day and 1.2 trillion searches per year.

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Channel Marketing Viral SEO 118

Both Sides of the Table

APRIL 12, 2018

And the advantages in hardware are precisely why Google had to build the Pixel phone and Google Home because if it cedes hardware dominance to others it would have eventually found its core search business eroding. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. so he went on.

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Security Los Angeles Silicon Valley Video 247

NZ Entrepreneur

SEPTEMBER 28, 2023

However, time spent on our site has been down compared to those who actively found us through web search. Viral short form can help! Viral short form can exponentially increase awareness of your startup brand. You can highlight KLT elements on Reels, but I can’t see that going viral.

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Viral Startup Bootstrapping Algorithm 110

Both Sides of the Table

DECEMBER 5, 2010

They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. It controlled two-thirds of all Internet searches in the US and as we all knew – search was inevitably going to be the portal to finding information on the Internet. Or was it.

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Social Network Networking Internet Technical Review 318

The Startup Magazine

FEBRUARY 10, 2021

And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. Your job is to land a favorable position on the SEO ranking and appear on the top of search engine results to boost your web traffic. Suppose you’re able to develop a strong social media presence successfully.

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Social Media SEO Programming Technical Review 158

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

ReadWriteStart

JUNE 6, 2012

Steve claimed that if he announced he put $20 somewhere, people would search for it. Since Plenty of Twenties launched in September 2011, the site has gone viral and given more than $6,000 to perfect strangers by hiding $20 bills all over the country. One day, they were arguing over how far the average person would go for a $20 bill.

Taiwan 144

Taiwan Technical Support Viral Partner 144

Both Sides of the Table

APRIL 28, 2010

In late April 2010, VentureBeat published that Blippy credit card numbers were published on Google search: [link] followed by Blippy’s response. It is a platform to help brands building viral marketing campaigns. Wildfire Interactive. Wildfire was one of the darlings of the fbFund incubator program.

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Venture Capital Cofounder Spain San Diego 270

SoCal CTO

OCTOBER 5, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. It’s a San Francisco Bay Area forum for networking, jobs and education for over 500 Product Management professionals. The gist of the talk was to observe that: startups are not smaller versions of large companies.

Technology 191

Technology Product San Francisco CTO Hire 191