SoCal CTO

OCTOBER 1, 2008

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using.

SEM 150

SEM SEO Los Angeles Internet 150

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Facebook alone has 500 million members. Do you have a business presence there? This popular form of Internet marketing seeks to increase website ranking in search engine results. Streaming video.

Internet 224

Internet SEM Wiki Entrepreneur 224

YoungUpstarts

NOVEMBER 18, 2014

by Deanna Ayres, SEM Strategist and Community Outreach Supervisor at The Marketing Zen Group. Deanna Ayres is the SEM Strategist and Community Outreach Supervisor at The Marketing Zen Group. Virtual offices like Sococo are more common than ever and many are enjoying the benefits that they bring.

Product 217

Product SEM Software Review Europe 217

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

YoungUpstarts

MAY 11, 2016

What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. There is increased security against trademark abuses. New opportunities for website marketing campaigns and strategies become possible.

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Women Entrepreneurs Can

APRIL 8, 2020

Is now the best time to start a paid search engine marketing (SEM) campaign? A lot of businesses are trying to boost sales through SEM during the lockdown. Pexels – CC0 License. While paid ads that appear on the search result pages can increase visibility, you have to be realistic. Your ads are unlikely to get noticed.

SEM 52

SEM Social Media Search Audience 52

YoungUpstarts

AUGUST 28, 2018

Digital marketing consultants regularly aid businesses with internet reputation management, PPC (Pay Per Click) advertising, SEM (Search Engine Marketing), SEO (Search Engine Optimization), website development, website design and branding.

SEM 113

SEM PPC Social Network Flash 113

The Startup Magazine

JUNE 8, 2022

Suppose you have a knack for digital marketing services such as SEO, SEM, SMO, content marketing, or web development. Having an in-house team can burden the budget, so they opt for digital outsourcing experts who mostly manage their company remotely. In that case, you can thrive in the flourishing field of the digital marketing sector.

Entrepreneur 130

Entrepreneur SEM United States Web Development 130

Startup Professionals Musings

FEBRUARY 25, 2017

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity. People are more demanding and have more choices than ever before.

Campaign 167

Campaign Cost Viral Marketing 167

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Technical Review 307

Technical Review Marketing SEM Campaign 307

YoungUpstarts

DECEMBER 17, 2016

Test your app store creative, your keywords, your ad spend and your email campaigns, and try holiday-specific offers with your SEM. Also revisit affiliate and partner relationships and offer temporarily better rates for marketing promotions. Constantly experiment. Keep closures in mind.

Marketing 113

Marketing SEM Affiliate Forecast 113

YoungUpstarts

MAY 24, 2019

In this case, your marketing message should clearly state the problems your customers are facing and how your content marketing agency could chip in with some help: SEO and SEM Experts to help execute plans. Not enough employees. Prioritizing most important jobs. Hire writers on hourly basis.

Marketing 127

Marketing Social Media SEM Audience 127

Startup Professionals Musings

AUGUST 11, 2013

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity. People are more demanding and have more choices than ever before.

Viral 249

Viral Marketing Entrepreneur SEM 249

YoungUpstarts

DECEMBER 15, 2014

Besides that, you may want to consider SEMRush in the event that you want to run some SEO or SEM campaigns since it helps you to manage everything properly. Try to learn all that you can about it since this online tool from Google is highly important in managing an online business. Mailing List Management Software.

Software Review 214

Software Review Software SEM Startup 214

Both Sides of the Table

FEBRUARY 7, 2013

” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. Ethan took great inspiration in this from Alex Rampell of TrialPay (an advisor to the company) who had written about this concept of “ Service as a SKU.”

Southern California 359

Southern California San Francisco CTO Hire SEM 359

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity. People are more demanding and have more choices than ever before.

Viral 238

Viral Cost Marketing SEM 238

YoungUpstarts

JUNE 9, 2013

Books & Reviews book review digital marketing marketing Online marketing planning Ric Dragon search engine optimisation SEM SEO social Social Marketology social media marketing strategy'

Technical Review 159

Technical Review Social Media SEM SCRUM 159

crowdSPRING Blog

MARCH 4, 2014

Don’t forget search engine optimization (SEO) and search engine marketing (SEM). But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored. But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored.

Web 134

Web Small Business Design Marketing 134

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity. People are more demanding and have more choices than ever before.

Viral 225

Viral Marketing SEM Startup 225

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example.

SEM 323

SEM Development Team Review Channel Social Media 323

ConversionXL

FEBRUARY 3, 2022

Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each. Search engine marketing: Driving ROI from searchers. You must work to optimize the entire customer journey; from search to click to conversion.

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through affiliate deals? Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

crowdSPRING Blog

JANUARY 26, 2011

Don’t forget search engine optimization (SEO) and search engine marketing (SEM). But SEO and/or SEM campaigns can provide great leverage to restaurants and as a result, should not be ignored. Search engine optimization and search engine marketing are highly specialized fields and require a substantial investment of time to learn.

Web 127

Web Design Flash SEM 127

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different. The distribution techniques are completely new.

Mobile 96

Mobile SEM SEO Technical Review 96

VC Cafe

SEPTEMBER 27, 2010

Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. With verticals such as web, gaming, mobile and desktop software, utest has managed to tap into the vast market of companies that don’t have in-house QA teams. The exact details of the deal were not disclosed.

Software Review 138

Software Review Venture Capital Technical Review SEM 138

crowdSPRING Blog

JANUARY 4, 2016

Don’t forget search engine optimization (SEO) and search engine marketing (SEM). But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored. But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored.

Web 48

Web Small Business Design SEM 48

ConversionXL

DECEMBER 13, 2022

Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. There are a ton of segments you can analyze. For many reasons, website data is non-stationary, which means we can’t make the same assumptions as with stationary data.

Analytics 127

Analytics Technical Review Software Review Framework 127

crowdSPRING Blog

JULY 27, 2010

Don’t forget search engine optimization (SEO) and search engine marketing (SEM). But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored. But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Don’t forget search engine optimization (SEO) and search engine marketing (SEM). But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored. But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored.

Small Business 122

Small Business Web Design Marketing 122

emediavitals.com

JUNE 13, 2011

Trending iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index. startupcto

Web Development 40

Web Development Developer Web SEM 40

Startup Professionals Musings

MARCH 26, 2010

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games. Seed viral activity. People are more demanding and have more choices than ever before.

Viral 141

Viral Cost Marketing SEM 141

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). But you don’t need to spend money on SEM.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150