Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets.

Search 225

Search Engineer SEM Widget 225

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each. Map out the customer journey: When to test.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Instrument. Hypothesize. Just Do It.

Analytics 127

Analytics Technical Review Software Review Framework 127

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Search 226

Search PPC Widget SEO 226

ConversionXL

DECEMBER 2, 2015

This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). PPC/SEM campaign. (This bucket is where you place stuff for testing.). Instrument. This can involve fixing, adding or improving tag or event handling on the analytics configuration.). Hypothesize. Just do it).

Technical Review 48

Technical Review Analytics Framework Software Review 48

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119