Remove SEM Remove Social Media Remove White Paper
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Long-Form Authority: Does Long-Form Content Improve Thought Leadership?

The Startup Magazine

Information from long-form articles can be refreshed into short-form content such as infographics, and videos can be repurposed for social media. This is because consumers are more likely to trust the words of long-form content over short-form content such as social media posts. Great for SEO. A good following.

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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265
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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

It will arm them with more design thinking than the most cutting edge white paper.” ” Robert also shared some stats regarding social media and the customer journey map. Social is the main acquisition channel for the site, so the inflection points of the customer journey often start here. IdeaRocket.

Customer 130
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235
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How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146
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Landing Pages That Convert

www.chancebarnett.com

This question is exactly what I love the “free report” give away or white paper type free line content. A clearly defined VALUE proposition on your landing page, such as headlines that instantly state the benefit, and are closely tied to the SEM ad copy (that they responded to). The other is a few tips on landing page design. [.]

SEM 47