A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

Here’s the most common one which I got just this week: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. The fallacy here is that you can copy what I did and get a customer.

Customer 279

Customer Software Review SEM Technical Review 279

Startup Lessons Learned

SEPTEMBER 15, 2008

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Of course, many startups are capital efficient and generally frugal. No more, no less.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

crowdSPRING Blog

JANUARY 26, 2011

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization. Personality!

Web 127

Web Design Flash SEM 127

The Startup Magazine

JUNE 8, 2022

For instance, you don’t need to purchase anything, offering repair services that particularly deal with software. Suppose you have a knack for digital marketing services such as SEO, SEM, SMO, content marketing, or web development. This unique startup idea requires little to no investment, depending on your services.

Entrepreneur 158

Entrepreneur SEM United States Web Development 158

crowdSPRING Blog

JULY 27, 2010

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization. crowdSPRING is a small business.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization. crowdSPRING is a small business.

Small Business 122

Small Business Web Design Marketing 122

YoungUpstarts

MAY 11, 2016

What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. There is increased security against trademark abuses. New opportunities for website marketing campaigns and strategies become possible.

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Lessons Learned

SEPTEMBER 7, 2008

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Can this methodology be used for startups that are not exclusively about software?

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Please leave feedback!) They just dont happen.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

abovethecrowd.com

JULY 17, 2013

The next obvious transition was the rise of the browser in 1996, which transformed not only the software application market but also the print and media world. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. The distribution techniques are completely new.

Mobile 96

Mobile SEM SEO Technical Review 96

Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. After all, the worst kind of waste in software development is code to support a use case that never materializes. How to listen to customers, and not just the loud.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 30, 2008

It became harder and harder to separate how the software is built from how the software is structured. If not, whos going to insist we switch to free and open source software? But along the way, something strange happened. How can it work if some folks are pre-building and others use five whys to drive decisions?

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

The Next Web

OCTOBER 26, 2013

Over the last three years we saw an explosion in non-technical work, everything from data entry to customer service to marketing, SEO, SEM, legal, financial… We’ve reached the point now where if a job can be done in front of a computer, somebody’s doing it on oDesk.”.

Russia 151

Russia Ukraine Latvia Lithuania 151

crowdSPRING Blog

MARCH 13, 2014

4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Social, Digital & Mobile Around The World (January 2014) – crowdspring.co/1gYcVJm.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. Were a software company, so what we do everyday is turn ideas into code. There are three stages: We start with ideas about what our product could be.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

FEBRUARY 28, 2009

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Pretty soon we ran out of friends.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. The results?

Framework 102

Framework Marketing Acquisition Retention 102

Transformify

AUGUST 27, 2017

You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. This could be the right move as the software development companies have well-trained teams which mitigates the risk.

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

FEBRUARY 3, 2022

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. For example, a software company that opens a restaurant would be employing unrelated diversification. million (including over $10 million from Divvy). Unrelated diversification.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 18, 2008

For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). More of the same.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Enterprise Social Media Management Software. Research: Enterprise Social Media Management Software. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

Startup Lessons Learned

SEPTEMBER 2, 2008

Lessons Learned by Eric Ries Tuesday, September 2, 2008 On deployment My favorite question to ask a software development team is "how do you do a release." How long does the software sit un-deployed? Software is generally always getting better or getting worse. You can tell a lot about a company from their deployment flow.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

DECEMBER 13, 2022

Gershoff from Conductrics summed it up well: If your testing software only does one type or the other, don’t sweat it. If your software uses a one-tail test, just divide the p-value associated with the confidence level you are looking to run the test by two. There are a ton of segments you can analyze.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 11, 2017

Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. exactly what software tools they are using. Armed with your competitors’ most effective keywords, you are in a great position to craft irresistible copy variations.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

AUGUST 23, 2017

William Gadea, Creative Director and Founder at IdeaRocket LLC , a provider of animated videos for businesses, says that “most of our lead generation comes from SEM, and we feel that the search term can be a clue for where in the Journey the searcher is.” ” Click to enlarge. IdeaRocket.

Customer 130

Customer Channel Design Retention 130

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

ConversionXL

JUNE 30, 2019

Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. BuiltWith lets you take a peek under the hood of your competitors’ websites and find out exactly what software they use. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126

SEO Conversion Analytics Design 126

mashable.com

MAY 28, 2010

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Keep it up i look forward to reading more.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost SEM Burn Rate Startup 255

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. In almost all Agile Development systems, thousands of automated tests are run against every change to the software.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur SEM Burn Rate Social Network 235

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. Software Testing. The talent pool includes app developers, UX/UI designers, full-stack developers, and software engineers. Creative Design. Sales and Marketing. Graphic Designing. Mobile App Development. Branding and Public Relations. Admin Support or Assistance. 3D Modelling and CAD.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Product 223

Product Entrepreneur SEM Lead Generation 223

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., What software do you use on a daily basis? You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. can all benefit from a better idea of the customer.

Software Review 115

Software Review Design Agile Analytics 115

Startup Lessons Learned

SEPTEMBER 10, 2008

His post is ostensibly about how often to release new work (whether youre a blog writer, movie star, software team.) I’ve been in the software industry for a long time. But Seth Godin is a great writer, so I dont see why I cant crib from him whenever. That’s all fine and dandy. Is that mass all that critical?

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

www.reincubate.com

FEBRUARY 1, 2010

Experience Five years experience directing IT; a further five years software engineering management or operations management experience ; and two years experience in a start-up or highly entrepreneurial environment. Choose platform and architecture for prototypes and V1 projects, and provide cost-effective 80/20 solutions.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40