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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

Below is a recap of some of September’s Israeli tech headlines: Investment rounds. uTest has established itself as the world’s largest marketplace for software testing services, with over 25,000 testers in over 160 countries. SimpliVT , a new venture in stealth has raised $9.2

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. The results?

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I’m looking for are common trends within that vertical. reviews, trust). Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust). exactly what software tools they are using.

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