Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.
Both Sides of the Table
MAY 15, 2010
What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.
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Both Sides of the Table
FEBRUARY 7, 2013
.” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. It’s nice to finally not be in stealth mode! So there you have it. I think it’s a beautifully designed site and product.
VC Cafe
SEPTEMBER 27, 2010
Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. SimpliVT , a new venture in stealth has raised $9.2 The exact details of the deal were not disclosed. The round is intended to support Kenshoo’s expansion into France, Germany and Asia.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
VC Adventure
APRIL 8, 2010
Recently Dan Frommer over at the Silicon Alley Insider wrote about the reemergence of “stealth mode ”. Niel Robertson, the CEO of Trada, wrote one of the best articles that I think I’ve read on the subject of stealth on the Trada blog that further describes our thought process around operating the business stealthfully for a number of months.
www.reincubate.com
FEBRUARY 1, 2010
Ability to explain to the following technologies, standards and regulations to non-technical staff: AJAX, UNIX, RFC, W3C, HTTP, RDBMS, SCM, SEM, PBX, SEO, P3P, PCI-DSS, DPA, XP. Past contribution to one or more Open Source projects. Personal Entrepreneurial attitude. Ability to excel under pressure.
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