Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.

Technical Review 148

Technical Review PPC SEM Marketing 148

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags.

Technical Review 93

Technical Review Analytics Web Software Review 93

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. To be a great entrepreneur you really do need talent.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

VC Cafe

SEPTEMBER 27, 2010

Below is a recap of some of September’s Israeli tech headlines: Investment rounds. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. The founder of SimpliTV is Doron Kempel, who founded and sold Diligent to IBM with his partner (and now angel), Moshe Yanai.

Software Review 138

Software Review Venture Capital Technical Review SEM 138

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? If you know the tech support guy is taking flack for a messy FAQ page, it’s “Organize your FAQ page in 15 minutes.” If you have only six FAQ entries, should you buy his tool?

Customer 279

Customer Software Review SEM Technical Review 279

Steve Blank

SEPTEMBER 7, 2009

The new VP of Sales reviews the sales strategy and tactics that did not work and comes up with a new sales plan. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. Steve ainda brinca que, nesses casos sem volta, a Startup em pouco tempo entra na Espiral da Morte) [.]

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

YoungUpstarts

MAY 24, 2019

They may be frustrated by things like: Enough technical know-how but helpless on the execution end. In this case, your marketing message should clearly state the problems your customers are facing and how your content marketing agency could chip in with some help: SEO and SEM Experts to help execute plans. Not enough employees.

Marketing 127

Marketing Social Media SEM Audience 127

YoungUpstarts

MAY 11, 2016

NEWS ,LIVE,ROCKS,ATTORNEY,REVIEWS, and.VIDEO. What is the Search Engine Marketing (SEM) value of new domains? New domain extensions are a boon to SEM efforts. Like any relatively new technology, data regarding the impact of new domain extensions is still accumulating. There is increased security against trademark abuses.

SEM 100

SEM Los Angeles Software Review Naming 100

www.reincubate.com

FEBRUARY 1, 2010

Email us or call +44 (0) 844 3579899 home about services blog labs Chief Technology Officer job description (for web, start-up or corporate) « Upgraded your iPhone to OS 3 but files are missing? We think the most important principle is that the CTO is the go-to point for all technology in the business.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. And he’s right.

Technical Review 78

Technical Review PPC SEM Marketing 78

abovethecrowd.com

JULY 17, 2013

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different. The distribution techniques are completely new. HTML5 is a head-fake.

Mobile 96

Mobile SEM SEO Technical Review 96

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. These platforms provide employers with an advantage in terms of hiring and managing employees, while ensuring that all payments due are transparent, accurate, and on time. This is due to the fact that there are so many jobs featured there at any given time, no matter what your skill set is.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. You were taught diligently to look at LTV / CAC ratios and somebody told you a magic number (maybe 2 or 3, preferably 4 or 5) that they asserted was the magic number to know whether you had a healthy business.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

DECEMBER 13, 2022

In technical terms, your period of “exploration” can be much longer, as you want to be damn sure that you don’t commit a Type I error (false positive). Technical analysis is an often-overlooked area. This can result in calling a result early due to “spotting a trend” (impossible). Technical stuff.

Analytics 127

Analytics Technical Review Software Review Framework 127

mashable.com

MAY 28, 2010

They are also limiting in a fast-moving industry like tech, where what you do now might not be what you’ll be doing in a few years. “A A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. The downside? Take AT&T. I have a couple of points and resources to add. And Good luck!

Naming 94

Naming Technical Review Social Media Startup 94

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.

Startup 150

Startup Seed Money DC Software Review 150

www.cscyphers.com

MARCH 8, 2012

Minor Technical Difficulties. We are currently experiencing some minor technical difficulties: Normal service will be resumed shortly… Home Privacy Notice About Login Lexicon. Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. « A Quandry With LinkedIn.

Cofounder 40

Cofounder Technical Review Founder Software Review 40

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. acronyms e.g. MIT for Massachusetts Institute of Technology. So let’s talk about how to do that for real, shall we. Close variations include: singular or plural forms e.g. shoe or shoes.

PPC 114

PPC Matching Technical Review Search 114

Hearpreneur

FEBRUARY 14, 2018

Thanks to Cynthia Brown, Only Top Reviews ! #4- 4- Home technologies. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce. Due to the need of having to market myself, I learned social media and SEO. 14- Fiverr.

Entrepreneur 94

Entrepreneur Technical Review SEO New York City 94

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. Tech support is not cheap.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

FEBRUARY 7, 2011

Today’s e-consumers are reaping the benefits of eCommerce’s cornerstone: Superior technological innovation. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MAY 11, 2017

Reviewing a competitor’s online presence helps me understand how to differentiate my client. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust). Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

FEBRUARY 3, 2022

The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Where does growth hacking come in?

Framework 102

Framework Marketing Acquisition Retention 102

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. In search of Europe's next tech stars. Churchill Club 2008 Top 10 Tech Trends. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Venture Capital. (3). Blog Archive.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Duct Tape Marketing

JULY 14, 2022

Her previous startup, a real estate tech company, was acquired in 2019. 17:06] What’s been the hardest part from a tech perspective? [18:37] Click on over and give us a review on iTunes, please! My first two was in real estate tech. Melissa is the CEO and Co-founder of Webinar. eWebinar.com. Like this show?

Technical Review 96

Technical Review Demand Cofounder Video 96

ConversionXL

JUNE 30, 2019

Reviewing a competitor’s online presence helps me understand how to differentiate my client. reviews, trust). Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. The lean, aggressive ones do. Run a functional investigation.

SEO 126

SEO Conversion Analytics Design 126

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More technical. What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience. Search Week Newsletter. Search Month Newsletter.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

AUGUST 23, 2017

While some weren’t able to share the entire process due to privacy issues, they did share a specific section in the process… 1. This is because often enterprise customers are yet to even understand the value of technology being implemented into their business. If you’re still with me here, this is where the fun begins.

Customer 130

Customer Channel Design Retention 130

Transformify

AUGUST 27, 2017

You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. He had tech background and I decided to give him a chance. The downside? Outsource the development of your MVP. The downside?

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

FEBRUARY 3, 2022

Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. See [via Harvard Business Review ]. Acquisitions. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Hearpreneur

MAY 31, 2020

Thanks to Elliot Reimers, Rave Reviews ! #11- Networking may sound old fashioned in these high tech days but it still works. Thanks to Richa Pathak, SEM Updates ! Not only do I gain valuable experience I get a lot of prospects and potential referrals as I am often the only nutritional expert in the room. 11- Two ways.

Networking 149

Networking Entrepreneur Social Media Channel 149

Cracking the Code

NOVEMBER 10, 2009

The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. In search of Europe's next tech stars. My Yelp reviews.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Austin Startup

MARCH 26, 2019

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. How will you take advantage of SEO and SEM? What about appealing to a certain lifestyle category?

Technical Review 49

Technical Review Software Review China Acquisition 49

www.launch.co

JULY 25, 2012

5 star rating (it would be more if we didnt have early technical issues). There are tons of ways to do this from net promoter score to watching your actual reviews in the App Store. 15Five forcing function Weve been using a weekly review system called 15Five at Mahalo for a couple of months now [ see the launch in March ].

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

ConversionXL

DECEMBER 2, 2015

In technical terms, your period of ‘exploration’ can be much longer, as you want to be damned sure during your period of ‘exploitation’ that you didn’t reach a type I error (false positive). Technical Analysis. Technical analysis is an area often overlooked and highly underrated by optimizers. Technical Stuff.

Technical Review 48

Technical Review Analytics Framework Software Review 48