VC Cafe
SEPTEMBER 27, 2010
With verticals such as web, gaming, mobile and desktop software, utest has managed to tap into the vast market of companies that don’t have in-house QA teams. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia.
VC Cafe
FEBRUARY 7, 2011
For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Outsourcing, for example, is a common thread among many eCommerce companies and supports capital efficiency by enabling dedicated focus.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
MAY 11, 2017
What I am looking for is common trends within that vertical. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.
ConversionXL
FEBRUARY 3, 2022
Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each. One of Qless’s core verticals is the retail industry. Search engine marketing: Driving ROI from searchers.
ConversionXL
JUNE 30, 2019
What I’m looking for are common trends within that vertical. Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. Then, I perform my own search, going through at least two pages of PPC ads and organic results. reviews, trust).
Steve Blank
APRIL 15, 2011
Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., (Internet investor Dave McClure coined the acronym &# AARRR ,&# to remember the parts of Customer Relationships on the web.).
Up and Running
JULY 26, 2016
Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Get used to monitoring Twitter conversations around your vertical and try to engage with as many as you can. Display ads (cheap).
Expert insights. Personalized for you.
138 
Let's personalize your content