article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM 164
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Blogs composed of video clips are called “vlogs.” Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Streaming video. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements.

Internet 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Blogs composed of video clips are called “vlogs.” Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Streaming video. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Social networks.

Internet 224
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast.

SEM 379
article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. This means spending more money on search marketing (SEM) to make it look like the buzz is working. People are more demanding and have more choices than ever before.

Viral 348
article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

” So Ethan went to work as a product manager at Google Video. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email. When Ethan was considering leaving Google we talked about it.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

I think this episode is worth watching ( video is here ) but as always I’ll try to summarize for anybody short on time. We covered the topic in the video and if you don’t know the issue you might learn from listening to our discussion. Users participate by performing tasks, taking surveys or watching advertiser videos.

Stealth 285