Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it. Facebook alone has 500 million members. Do you have a business presence there? Streaming video. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 365

Lead Generation SEM Customer Marketing 365

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling

Lead Generation 285

Lead Generation SEM Viral Marketing 285

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. business David T.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Popular Media: the key to viral marketing. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Pay attention to your fundamental driver of growth. keep iterating until its 1.1 before you launch. Spend your time with renewable sources of customers and iterate.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Viral 120

Viral Lead Generation SEM Customer 120

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

MAY 28, 2010

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Keep it up i look forward to reading more. What will you find here?

Naming 94

Naming Technical Review Social Media Startup 94

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Marty Zwilling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Popular Media: the key to viral marketing. Posted by Philippe Botteri. at 7:42 PM. 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Excellent update to your 10 Laws. Software 2.0:

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Steve Blank

DECEMBER 7, 2010

Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments. Get real costs from suppliers.

Wiki 318

Wiki Lean Management Business Model 318

YoungUpstarts

NOVEMBER 7, 2014

Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. His core focus is communications, PR, performance marketing and SEM. Online marketeers that know tricks to expand the user base of start-ups, usually on a relatively small budget.

SEM 244

SEM Lean PR Startup 244

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive). See Also: The Top 10 Tools for Tracking Your Web Metrics. Successful and failed experiments. See Also: The 11 Slides You Need to Have in Your Pitch Deck.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

NOVEMBER 15, 2023

Like it's not about, you know, going viral and reaching masses. Like the amount of law firms that come to us and like, yo, like I love the videos you guys are doing. It's super to the point. It's super helpful. Like You've got to be able to speak to a very specific type of customer. Ryan: Sure.

Channel 92

Channel Acquisition Framework B2B 92

YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.

Channel 165

Channel PPC Marketing SEO 165

Cracking the Code

OCTOBER 10, 2008

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Popular Media: the key to viral marketing. Yet many B2B companies don’t have a clue. Software 2.0:

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Leverage Custom Reports For Better Insights! Awesome Analysis Tip: Move Beyond The Top Ten.

Analytics 125

Analytics Metrics SEM Web 125

crowdSPRING Blog

NOVEMBER 13, 2011

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. 5 great viral marketing campaigns (and what small businesses can learn from them!). The resulting data will tell you quickly whether you have accomplished that goal. Graphic: Sam Michel.

Advertising 103

Advertising Lean Marketing Campaign 103

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

marketingland.com

JULY 11, 2012

SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO. Recent News at Search Engine Land : Yahoo Answers Hits 300 Million Questions, But Q&A Activity Is Declining. SearchCap: The Day In Search, July 10, 2012.

Email 49

Email Mobile SEO Search 49

Seeing Both Sides

FEBRUARY 9, 2015

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20