article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Even if they get a large number of FB downloads that don’t covert, their overall market position improvement may warrant this spend.

SEM 379
article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

In my roles as CTO for various startups, its been an interesting repeating cycle for the CTO to have to wear lots of hats especially in the early days: from start-up systems architect to code monkey to development manager to ops manager then finally to CTO as the business scales over time and these roles warrant dedicated full-time staff.

CTO 168
article thumbnail

28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

And , 35% of small businesses without a website feel their operation is too small to warrant a website. 35% of small businesses without a website feel their operation is too small to warrant a website. Customers will beg to differ. Consumers not only expect businesses to have a website, they view a website as a sign of credibility.