Duct Tape Marketing
JULY 14, 2022
Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Melissa is the CEO and Co-founder of Webinar. Key Takeaway: Webinars in the various formats they exist in have been around for years. The rise of the on-demand webinar has happened over the last ten years.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
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ConversionXL
FEBRUARY 3, 2022
Paid social is primarily used to impact awareness and acquisition metrics, so your experiments may be designed to understand how best to influence: Website traffic; Ebook downloads; Webinar signups; Free trial activations. For example, Semrush has a variety of case studies, webinars, and ebooks available for download. Image source.
The Startup Magazine
SEPTEMBER 20, 2023
Image Source: Sem Rush ) Long-form content can help improve thought leadership as a business or author needs credibility, backlinks, shares and a high SEO ranking to be trusted by consumers and become a thought leader.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Transformify
AUGUST 27, 2017
It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. If you can’t afford consultants, there are live webinars hosted by big names such as Neil Patel which are free from time to time.
Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.
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