Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. So What is This Underbelly of Which You Speak? Underbelly.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.
ConversionXL
FEBRUARY 3, 2022
These experiments could include: Identifying highest performing pages or content and creating more like it; Testing new calls-to-action by aligning offers with the funnel; Evaluating new tools or widgets to serve those calls-to-action, such as OptinMonster or Sumo. Search engine marketing: Driving ROI from searchers.
ConversionXL
DECEMBER 13, 2022
This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. Instrument. Hypothesize. Just Do It.
Startup Lessons Learned
SEPTEMBER 2, 2008
And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. One person making a mistake may be a deranged lone wolf, but systematic mistakes are the result of systemic problems. How to listen to customers, and not just the loud.
Startup Professionals Musings
MARCH 23, 2013
If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).
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