Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. .

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

FEBRUARY 1, 2020

Expertise, Authority, Trust (or E-A-T) has been in the SEO lexicon for some time, but since ranking well on Google search engine results pages (SERPs) is becoming more difficult, it is now featuring more prominently in a wide range of strategic SEO discussions. Why is E-A-T so important to SEO? Trustworthiness.

SEO 165

SEO Semantic Search Audience 165

Duct Tape Marketing

JULY 18, 2011

Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance. I’ve listed each below and I also discuss them in the audio track that accompanies this post. Content that builds trust - One of the first jobs of your content is to bridge the gap from awareness to trust building.

Technical Review 78

Technical Review Alaska RSS Audio 78

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc.

SEO 159

SEO Analytics Social Media Metrics 159

YoungUpstarts

DECEMBER 9, 2014

Enter “ Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business ” by content and social media marketing savants Ann Handley and C.C. Understanding the differences and similarities between white papers and e-books.

B2B 185

B2B Social Media Afghanistan Iraq 185

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Now they’re making a list of the best options before making a purchase decision. Educates; 2.

Demand 91

Demand Lead Generation PPC Leadership 91

The Startup Magazine

SEPTEMBER 20, 2023

(Image Source: Orbit Media ) Long-form content can be used to build authority, credibility and thought leadership on a topic which is excellent for search engine optimisation (SEO). Information from long-form articles can be refreshed into short-form content such as infographics, and videos can be repurposed for social media.

Leadership 147

Leadership Artificial Inteligence Social Media SEO 147

The Startup Magazine

SEPTEMBER 9, 2024

This is also a great way to improve your SEO, while attracting new readers and reigniting passion in older ones alike. Social Snippets Extract juicy tidbits from your content and use them as social media posts. For example, turn a personality post into a “Which Type Are You?”

Syndicate 158

Syndicate Syndication Social Media Audience 158

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Successful content writers know SEO, HTML, CSS and WordPress. Updated SEO knowledge is also important. Successful content writers are social media specialists. Social media puts everything you need within your reach.

HTML 113

HTML Social Media SEO Algorithm 113

Duct Tape Marketing

SEPTEMBER 11, 2014

How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Building a network between your business, your customers, and experts in your field not only builds up your brand’s credibility but also boosts your SEO efforts. photo credit: Thinkstock.

SEO 78

SEO Networking Sales Social Media 78

Software By Rob

AUGUST 5, 2010

I have been reading some real practical stuff, such as how to come up with great headlines or copy that sells, but at the end of the day even I have to go back to old-school selling sometimes, and pick up the phone to make cold-calls instead of waiting on my SEO and social-media optimized website to generate leads.

Founder 78

Founder Startup Software Review Software 78

Women Entrepreneurs Can

FEBRUARY 3, 2025

Embrace Social Media Storytelling Social media platforms are not just for broadcasting announcements; they are also a great way for you to tell stories. Regularly publishing informative blog posts, white papers, and infographics establishes your brand as an industry authority.

Marketing 40

Marketing Social Media SEO Audience 40

Duct Tape Marketing

NOVEMBER 27, 2018

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing. If you want to build a successful website, you need to start with a solid SEO framework to build a site that is easy to find and works seamlessly with your other online marketing efforts.

SEO 78

SEO Design HTML Caching 78

The Next Web

NOVEMBER 18, 2013

Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well. In other words, I would argue that bad content is worse than a lack of content. This means that great content can also give B2B companies a serious leg up over their competition.

B2B 137

B2B United States Audience Social Media 137

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. June 1, 2012. [.]

Email 54

Email Software Review Software Campaign 54

Up and Running

NOVEMBER 5, 2014

Engage with other thought leaders on social media. As a small business owner, there are probably people you follow on social media for advice and to stay abreast of important news. Blog posts, white papers, case studies, and webinars are great vehicles for establishing your credibility and expertise.

PR 139

PR Hiring Social Media Media 139

Duct Tape Marketing

JULY 8, 2013

Download all published ebooks, research and white papers. Study their SEO efforts using tools like the MOZ opensiteexplorer or SEMRush to find out who links to their sites and what phrases they are optimized for in search. Marketing Strategy Social Media Competition Research' Find and follow their Slideshare decks.

Dividend 78

Dividend SEO Social Media RSS 78

Duct Tape Marketing

APRIL 18, 2013

Search engine optimization (SEO) is the single most effective online marketing tool in the eyes of both the Experts and the High Growth Firms. SEO is closely followed by web analytics and blogging. As we move down the list, we add more analytical tools (usability testing) and more content (white papers, ebooks).

Lead Generation 78

Lead Generation Marketing Analytics SEO 78

Duct Tape Marketing

DECEMBER 13, 2011

Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform. Apps inside social networks provide answers.

Small Business 78

Small Business Social Bookmarking Social Media Social Network 78

Duct Tape Marketing

JANUARY 3, 2018

There are many “SEO professionals” that charge money to do a lot of “evil things” in the eyes of Google to generate links because they’re so important. Feel free to be creative with this content, it doesn’t just need to be your standard blog posts, ebooks, or white papers (although those can also be useful).

SEO 75

SEO Social Media Audience Search 75

Duct Tape Marketing

AUGUST 8, 2013

This improves your SEO (“Search Engine Optimization” – more on that here ), and assists customer navigation. Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands. . #2 SPOT THE KEYWORDS. Keywords are the main ideas to your post.

Search 78

Search Social Network Social Media SEO 78

Duct Tape Marketing

MAY 30, 2017

Within the inbound marketing world, content marketing has replaced antiquated forms of link building as it relates to SEO. With SEO in mind, a strong strategy, and the ability to frequently and consistently create high-quality content, you can indirectly sell effectively to your targeted audience. White papers.

Marketing 71

Marketing Distribution SEO Channel 71

Duct Tape Marketing

AUGUST 29, 2017

Types of content: Blog posts answering common client challenges (to help boost SEO). Advertising (consider paid search and paid social) promoting content upgrades to boost lead conversion. Social media. Social media. White papers. Presentations at speaking engagements.

Developer 68

Developer Customer Social Media Video 68

Duct Tape Marketing

FEBRUARY 14, 2017

Once the content is updated, republish it and promote to your network via email and social media channels. New visits will come out of sharing content within your network, and those new promotions will lead to new inbound links, also boosting SEO. Re-optimization works because Google rewards relevancy and freshness.

Audience 67

Audience Video SEO Analytics 67

Duct Tape Marketing

AUGUST 10, 2022

You know, so many white papers, so many webinars, so many podcasts to listen to so many experts to consult. Semrush is an all in one platform that will lighten the load handle SEO, social media, and advertising all in one place, attract new customers, save time and money on marketing and get ahead of the competition.

Customer 91

Customer Sales Networking .Net 91

Duct Tape Marketing

JANUARY 22, 2020

Transcript of The Biggest Social Media Trends to Watch in 2020 written by John Jantsch read more at Duct Tape Marketing. He is the founder of Social Media Examiner and the producer of Social Media Marketing World , a great conference for pretty much anybody in marketing. Back to Podcast. Transcript.

Social Media 57

Social Media Media San Diego Video 57

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Clicks and conversions are typical KPIs for paid media. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. I spend time on social media sites, like Instagram. But when executed right, it pays dividends.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

JUNE 7, 2023

Or SEO optimization. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? And you can follow me on social media. And by the way, this wasn't about like online marketing, right?

Employee 91

Employee Technical Review Advisory Board Sales 91

www.readwriteweb.com

APRIL 24, 2012

White Papers. Equally important, Wordpress is more popular than all other content-management stems combined , with massive networks of developers, designers and SEO experts ready to help out at a moments notice. social media. social networks. social networking. ReadWriteWeb. ReadWriteStart.

Startup 53

Startup Wiki RSS Software Development 53

www.chancebarnett.com

MAY 10, 2011

This question is exactly what I love the “free report” give away or white paper type free line content. You only need to look at Twitter to see how many people are Online Marketing / SEO experts. Instead, what can you create and provide in exchange for a user putting in their email? Thanks again. startupcto

SEM 47

SEM Email Los Angeles Conversion 47

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. It is email campaigns, display / banner ad campaigns, Facebook display campaigns, social media campaigns etc. Is it bad SEO? Go use site search.

Web 140

Web Analytics eCommerce Campaign 140

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Improve brand perception. Increase loyalty.

Demand 77

Demand Tampa Marketing B2B 77

Duct Tape Marketing

JUNE 25, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Vertical 75

Vertical SEO Social Media Internet 75