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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. The trouble is that software isn’t tangible.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're better than everyone else at SEO.". "A

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Neil Patel Review: Learning Marketing Entrepreneurship From The Master

YoungUpstarts

Neil Patel is an outstanding, globally revered marketer who can teach you plenty about content marketing, PPC, SEO, and other digital marketing channels to help your business thrive. Neil carried on running an internet marketing consulting business so that he could pay for Crazy Egg’s software development. Pay It Forward.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. I'd approached Advanced Millennium Technologies, to develop our ERP software, last September.

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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? SEO Support Will URLs and page content need to be properly formed for SEO? What back-end support for SEO is needed? Accounting Beyond reviewing transactions, what accounting support do you need? Team and Process Are you using, or planning to use any software development methodologies?

Developer 520
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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

We’re tired of hearing how small software companies usually fail. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? The initial marketing channel was sustainable for a while , but got wiped away due to external forces.

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. This hurts me as much as anyone since I’m a developer. No one cares about your idea.