YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. White papers – five to seven page papers that educate marketplace on trends and challenges. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

www.clickz.com

JANUARY 7, 2013

Topics Stats & Tools Training & Education Jobs White Papers. SEO Paid Search Search Marketing. WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Subscribe to Newsletters. Touch Edition. More Categories.

Social Media 86

Social Media Media B2C New York 86

Mike Michalowicz

FEBRUARY 11, 2013

Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? You need to be SEO optimized for what your small business does and where you are located. cost = $0 other than some time). You say you don’t have the time, knowledge or expertise to produce a book?

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 16, 2022

For example: Content asset Customer journey stage Goal Distribution channel Blog post Awareness, consideration Answer a commonly asked question, promote product Website, Medium, LinkedIn Explainer video Consideration Contribute to an existing conversation YouTube, Facebook White paper Decision Promote a product Press release, industry publication.

Campaign 149

Campaign CTO Marketing Social Media 149

YoungUpstarts

FEBRUARY 1, 2020

Expertise, Authority, Trust (or E-A-T) has been in the SEO lexicon for some time, but since ranking well on Google search engine results pages (SERPs) is becoming more difficult, it is now featuring more prominently in a wide range of strategic SEO discussions. Why is E-A-T so important to SEO?

SEO 165

SEO Semantic Search Audience 165

Duct Tape Marketing

JULY 18, 2011

Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance. I’ve listed each below and I also discuss them in the audio track that accompanies this post. Content that builds trust - One of the first jobs of your content is to bridge the gap from awareness to trust building.

Technical Review 78

Technical Review Alaska RSS Audio 78

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc.

SEO 159

SEO Analytics Social Media Metrics 159

YoungUpstarts

DECEMBER 9, 2014

Create Wings and Roots Ground your content in your own point of view, but ensure that it is findable (tap Search Engine Optimisation or SEO to boost search rankings), accessible (mobile friendly), and shareable on social networks. Understanding the differences and similarities between white papers and e-books.

B2B 185

B2B Social Media Afghanistan Iraq 185

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. A busy parent running a business in their spare time, for example, may not have time to consume a 70-page white paper. Now they’re making a list of the best options before making a purchase decision.

Demand 91

Demand Lead Generation PPC Leadership 91

www.readwriteweb.com

APRIL 24, 2012

White Papers. Equally important, Wordpress is more popular than all other content-management stems combined , with massive networks of developers, designers and SEO experts ready to help out at a moments notice. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile.

Startup 53

Startup Wiki RSS Software Developers 53

The Startup Magazine

SEPTEMBER 20, 2023

(Image Source: Orbit Media ) Long-form content can be used to build authority, credibility and thought leadership on a topic which is excellent for search engine optimisation (SEO). Great for SEO. Meanwhile, short-form content ranks number one for lead generation and engagement. Thought leaders are also likely to have: Strong opinions.

Leadership 147

Leadership Artificial Inteligence Social Media SEO 147

Duct Tape Marketing

JUNE 7, 2023

Or SEO optimization. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? But we didn't say that because of the fact we thought marketers needed to be spending money on technology.

Employee 90

Employee Technical Review Advisory Board Sales 90

YoungUpstarts

OCTOBER 2, 2014

With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide. Are they interested in learning about SEO?

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

DECEMBER 1, 2022

But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Duct Tape Marketing

SEPTEMBER 11, 2014

How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Building a network between your business, your customers, and experts in your field not only builds up your brand’s credibility but also boosts your SEO efforts. photo credit: Thinkstock.

SEO 78

SEO Networking Sales Social Media 78

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

NOVEMBER 27, 2018

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) written by John Jantsch read more at Duct Tape Marketing. If you want to build a successful website, you need to start with a solid SEO framework to build a site that is easy to find and works seamlessly with your other online marketing efforts.

SEO 78

SEO Design HTML Caching 78

Software By Rob

AUGUST 5, 2010

I have been reading some real practical stuff, such as how to come up with great headlines or copy that sells, but at the end of the day even I have to go back to old-school selling sometimes, and pick up the phone to make cold-calls instead of waiting on my SEO and social-media optimized website to generate leads. Good stuff man! #2

Founder 78

Founder Startup Software Review Software 78

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Successful content writers know SEO, HTML, CSS and WordPress. Updated SEO knowledge is also important. It is required to be short, informational paragraphs and deliver the crux of news interestingly.

HTML 113

HTML Social Media SEO Algorithm 113

The Startup Magazine

SEPTEMBER 9, 2024

This is also a great way to improve your SEO, while attracting new readers and reigniting passion in older ones alike. All you need to do is update the stats, and tweak the content enough that it becomes relevant again and you can re-release it and hopefully get some more interest.

Syndication 158

Syndication Syndicate Social Media Audience 158

Women Entrepreneurs Can

FEBRUARY 3, 2025

Optimize SEO and Content Marketing Having a strong content marketing strategy along with effective search engine optimization ( SEO ) can significantly enhance your online visibility. Regularly publishing informative blog posts, white papers, and infographics establishes your brand as an industry authority.

Marketing 40

Marketing Social Media SEO Audience 40

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. June 1, 2012. [.]

Email 54

Email Software Review Software Campaign 54

crowdSPRING Blog

FEBRUARY 10, 2010

Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? Tap into our community of writers.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. It’s actually just a reporting mechanism into another absolutely different Google database, and that’s their SEO database, or their Webmaster database essentially. We call them micro goals, or just steps along the way. You could track that.

Minneapolis 49

Minneapolis Analytics Software Review PPC 49

The Next Web

NOVEMBER 18, 2013

Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well. In other words, I would argue that bad content is worse than a lack of content. This means that great content can also give B2B companies a serious leg up over their competition.

B2B 137

B2B United States Audience Social Media 137

Duct Tape Marketing

NOVEMBER 13, 2018

And you mustn’t forget about SEO in this discussion. You’ll also want to undertake an SEO audit of your website to make sure that your current content isn’t hurting your search rankings. You can then use that information to be more strategic about where you place your marketing efforts in order to drive traffic to your site.

SEO 78

SEO Lead Generation Design Search 78

Duct Tape Marketing

DECEMBER 18, 2019

In fact, it’s such an important factor that Google is, outwardly calling it a ranking factor for SEO purposes. Lukas Haensch: And it’s funny though, what we see is, there is elements, there’s expected elements, obviously somebody is downloading a certain white paper. So Lukas, thanks for joining me.

Java 58

Java Metrics Mobile Technical Review 58

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Here’s a closer look at a very specific framework that can help you determine what your audience reads, who they trust to give them expertise and advice, and how best to reach them with your marketing and SEO efforts. Think about where you get the most important news in your industry.

Audience 159

Audience Framework Community Search 159

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JULY 8, 2013

Download all published ebooks, research and white papers. Study their SEO efforts using tools like the MOZ opensiteexplorer or SEMRush to find out who links to their sites and what phrases they are optimized for in search. Enroll in all content series, events and webinars. Find and follow their Slideshare decks.

Dividend 78

Dividend SEO Social Media RSS 78

Duct Tape Marketing

APRIL 18, 2013

Search engine optimization (SEO) is the single most effective online marketing tool in the eyes of both the Experts and the High Growth Firms. SEO is closely followed by web analytics and blogging. As we move down the list, we add more analytical tools (usability testing) and more content (white papers, ebooks).

Lead Generation 78

Lead Generation Marketing Analytics SEO 78

www.chancebarnett.com

MAY 10, 2011

This question is exactly what I love the “free report” give away or white paper type free line content. You only need to look at Twitter to see how many people are Online Marketing / SEO experts. Instead, what can you create and provide in exchange for a user putting in their email? Thanks again.

SEM 47

SEM Email Los Angeles Conversion 47

Duct Tape Marketing

MAY 30, 2017

Within the inbound marketing world, content marketing has replaced antiquated forms of link building as it relates to SEO. With SEO in mind, a strong strategy, and the ability to frequently and consistently create high-quality content, you can indirectly sell effectively to your targeted audience. White papers.

Marketing 71

Marketing Distribution SEO Channel 71

Duct Tape Marketing

AUGUST 8, 2013

This improves your SEO (“Search Engine Optimization” – more on that here ), and assists customer navigation. Solutions include blog posts, social media updates, website copy, newsletters, white papers, and emails. . #2 SPOT THE KEYWORDS. Keywords are the main ideas to your post.

Search 78

Search Social Network Social Media SEO 78

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Improve brand perception. Increase loyalty.

Demand 77

Demand Tampa Marketing B2B 77

Duct Tape Marketing

JANUARY 3, 2018

There are many “SEO professionals” that charge money to do a lot of “evil things” in the eyes of Google to generate links because they’re so important. Feel free to be creative with this content, it doesn’t just need to be your standard blog posts, ebooks, or white papers (although those can also be useful).

SEO 75

SEO Social Media Audience Search 75