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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Therefore, do your due diligence and research your audience so you can make the best choices based on their specific backgrounds. Are you ready for a new logo?

Design 85
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Therefore, do your due diligence and research your audience so you can make the best choices based on their specific backgrounds. Are you ready for a new logo?

Design 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. Social media.

Marketing 162