The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Therefore, do your due diligence and research your audience so you can make the best choices based on their specific backgrounds. Are you ready for a new logo?
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