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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Email / SMS Does your application send out transactional emails or SMS messages? Who are the other stakeholders involved? How will you be taking this to market?

Developer 520
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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

What you might lose in the power of search and virality, you gain in the additional ways users will interact with you. Moreover—they understood how a lightweight communication app without a lot of structure to it had the potential to be a lot of things to a lot of people—the Twitter phenomenon.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Farmers subscribed to daily updates via SMS on weather and crop prices. Villagers in rural areas are now connected to health services via SMS updates and “dial a doctor” services. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Text or Short Message Service (SMS) Marketing. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. SMS or Text Message Marketing. But like email campaigns, SMS is another permission-based organic marketing strategy. Email Marketing.

SMS 101
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

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HOW TO: Build an App for Your Small Business

mashable.com

You don’t need a developer to use App Inventor, and you can create Android applications that use a smartphone’s features, including GPS and SMS. Google’s App Inventor is a good example of a DIY tool. What will you find here?