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People seem to be missing the really big picture of the value of socialmedia and really the Internet for that matter. They look at how current socialnetworking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition.
Those of us who use socialmedia often will find the above routine familiar. Founded by Sarah Ware, Markerly was inspired actually inspired by Pinterest , whose bookmarklet allowed users to easily share online images on their socialnetworks. “Instead of bookmarking an entire article, I wanted to bookmark text.”
“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule socialmedia posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my socialmedia activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.
Socialmedia is a great way to build awareness about your company as these sites allow community members to share their experiences with you and other members of the community. This feedback and word-of-mouth content spreads across socialnetworks leaving an effect on your company’s image and your customers perception of your company.
Socialnetworks evolve into markets. As socialnetworks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. Apps inside socialnetworks provide answers. Here are my predictions for 2012.
If you’ve built a network of strategic partners, and please tell me you have, make sure you reach out to them and offer the content for them to share in their socialnetworks and email newsletters. You can also build a social sharing network in places like Triberr. Network, network, network.
This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of socialnetworks, mobile marketing and app based local marketplaces. Apps inside socialnetworks are providing answers. Apps inside socialbookmark sites are providing interesting reading.
Make sure that all of your press releases contain ways for people to connect and share in the most common socialnetworks and socialbookmarking sites. Use your Twitter, Google+. Facebook, LinkedIn, Digg, Delicious, Reddit and StumbleUpon accounts to amplify each press release.
Essentially, Pinterest is a socialbookmarking site that focuses on images. Pinterest has enabled self-expression in a way that few other socialnetworks have captured and in return has become one of the biggest sources of traffic to businesses that deal in visually oriented goods.
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