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In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. I think this strategy works.
Since getting started in October, the board has already invested work in three startups (all in stealth mode): whoisgreen.com , burringo.com and doitinperson.com. As a rule, Kayserian says that Kayweb will take no more than 40% of a company in exchange for development work.
Great tips, fully inline with “Four Steps to the Epiphany” Also reminds me of Dharmesh’s “Stealth Mode, Schmealth Mode” — [link]. bruce – i’m not saying you should publish your idea on the web (which is what my describing them on my site would amount to). link] Stealth mode is back.
Craig is currently the CEO and founder of stealth-ish startup BetterWorks. Ted Serbinski: Angel investor Ted Serbinski sold his startup MothersClick to Lifetime in 2008 and joined the cable network as CTO of the ParentsClick Network.
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