WTF is Traction? A 6-Step Relationship Guide to VC
Both Sides of the Table
AUGUST 8, 2009
It is code word for “I’m not ready to invest for whatever reason … I need more proof.. They get their widgets embedded or their products piloted. They get positive product reviews on TechCrunch, GigaOm or Paidcontent.org. They tell you they’re going to ship product and they do. They hire key staff.
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