Startup Professionals Musings
FEBRUARY 8, 2020
Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Use metrics to measure results of marketing initiatives. Recruit the best team members and provide incentives. Build your business with minimum outside funding.
Startup Professionals Musings
NOVEMBER 2, 2022
Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Use metrics to measure results of marketing initiatives. Recruit the best team members and provide incentives. Build your business with minimum outside funding.
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Startup Professionals Musings
AUGUST 27, 2014
Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Use metrics to measure results of marketing initiatives. Recruit the best team members and provide incentives. Build your business with minimum outside funding.
Startup Professionals Musings
FEBRUARY 17, 2018
Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Use metrics to measure results of marketing initiatives. Recruit the best team members and provide incentives. Build your business with minimum outside funding.
Startup Professionals Musings
SEPTEMBER 9, 2015
Too many entrepreneurs put all their resources in one big make-or-break effort they can’t measure, or they count on word-of-mouth and viral marketing, which are totally unpredictable. Use metrics to measure results of marketing initiatives. Recruit the best team members and provide incentives. Build your business with minimum outside funding.
YoungUpstarts
JANUARY 4, 2019
It went viral — and crystallized how important culture was to Netflix’s growth and success, and revealed why people with the right values and culture fit loved working there. Culture is often the primary reason why a candidate joins a particular company—more than salary, stock options, or the inherent risk associated with the business.
A Smart Bear: Startups and Marketing for Geeks
JULY 7, 2016
Social Media makes group-games viral. Not for the stock options — you won’t be doling out 1% of the company to anyone by then. ” Something happened in the world that removed the last blocker. Smart phones (with internet and GPS and maps) at sufficient consumer penetration make Uber and Lyft possible.
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