Startup Professionals Musings

APRIL 29, 2012

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Starting a business may be fun, but it’s not easy. Marketing is top priority.

Sweat Equity 256

Sweat Equity Intellectual Property Entrepreneur Viral 256

Startup Professionals Musings

APRIL 2, 2016

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Even with the perfect product, your customers won’t even know you exist without marketing.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

Startup Professionals Musings

JANUARY 16, 2015

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Even with the perfect product, your customers won’t even know you exist without marketing.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

Startup Professionals Musings

NOVEMBER 12, 2010

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Starting a business may be fun, but it’s not easy. Marketing is top priority.

Sweat Equity 222

Sweat Equity Intellectual Property Viral Salary 222

A Smart Bear: Startups and Marketing for Geeks

MARCH 5, 2010

I have a ready excuse for squeezing in a little “sweat equity” — I need to get in shape to know my customers’ issues. But take this too far and your productivity drops off the cliff. As founder of a run/bike app startup, I can write off my workouts. However, I also know firsthand that exercise increases total productivity.

Sweat Equity 208

Sweat Equity Startup Viral Equity 208

grasshopperherder.com

FEBRUARY 19, 2011

We’re testing a viral loop, direct sales, and affiliate marketing.&# Q: “What will be your best channel for customer acquisition?&# A: “I don’t know. Those are answers I respect, because you don’t know everything and neither do I. That’s why it’s a startup.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

www.virtuosimedia.com

MARCH 8, 2012

It’s simply an untenable situation to expect the technical co-founder to assume the full burden of risk through sweat equity. If you’re not willing to put money into the project, it tells me you’re not committed and aren’t willing to share the risk. We are where you are.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

Startup Professionals Musings

APRIL 2, 2013

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 277

Sweat Equity Intellectual Property Entrepreneur Viral 277

Startup Professionals Musings

FEBRUARY 24, 2012

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 238

Sweat Equity Intellectual Property Startup Viral 238

Startup Professionals Musings

JANUARY 24, 2011

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 246

Sweat Equity Intellectual Property Viral Social Network 246

Startup Professionals Musings

JANUARY 24, 2010

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. Investors expect the founder and other principals to have “skin in the game,” over and above “sweat equity.”

Sweat Equity 130

Sweat Equity Intellectual Property Startup Viral 130