Occam's Razor

FEBRUARY 3, 2014

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), For example, on other platforms your audience could be 18 yr old technology lovers.

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FEBRUARY 2, 2014

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Duct Tape Marketing

MARCH 29, 2023

How To Take Back Control Of Technology written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Gaia Bernstein In this episode of the Duct Tape Marketing Podcast , I interview Gaia Bernstein. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy. Like this show?

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Hearpreneur

JULY 3, 2019

I am thrilled to be able to pay my publicists more than larger companies because it’s the right thing to do and cheer alongside the hard-working authors for whom reviews are far and few between without an independent publicist on their team. The only blog post I had ever written went viral in 2014. Photo Credit: Nigel Sielegar.

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