Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
VC Cafe
APRIL 29, 2020
According to the Covid-19 impact report by research firm Beauhurst: 5,070 UK companies are at a ‘severe’ or ‘critical’ risk 615K startup and scaleup jobs are at risk Later stage startups are at the most risk Across the board, tech sectors and verticals are the most likely to experience a positive or low impact.
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Mucker Lab
OCTOBER 12, 2016
Just six months ago, VCs were publishing white papers extolling the virtue of non-bank lending startups, but now no one will touch them with a 10-foot pole. Vertical integration of different funding risks. Whatever happened to IoT after Nest? The investment thesis wasn’t wrong — it’s just that they bet on the wrong horse.
Genuine VC
JANUARY 23, 2012
It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. Often this focus can be on a specific geography or vertical. Brute force a mini-market and expand. Piggyback off an existing marketplace.
SVPG
JULY 15, 2016
It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g.
Duct Tape Marketing
FEBRUARY 22, 2017
Which of your client verticals are your champions? In which verticals do you experience smooth, seamless sales processes, instead of arduous uphill battles? Should you direct your prospects to a sales page, a white paper, a tripwire product, a calendar widget, a webinar? Who is most receptive? Which clients just get it ?
www.pakman.com
SEPTEMBER 27, 2012
But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. Things like business white-papers or product reviews are perfect examples of informational traffic. Andres Moran. 26 September 2012 at 4:36 pm. #.
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