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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 85
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SXSW Pitch Finalist: Quicc

Austin Startup

That’s the mission of Quicc , launched in 2019, in Wichita, Kansas. Tell us your favorite thing about being in Wichita, Kansas. Wichita entrepreneurs have the perfect blend of creative drive matched with a strong core work ethic. These qualities are placing Wichita in the innovation map. Reach the 25,000 global user mark!

Wichita 62
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article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Design 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Horizontal vs vertical vs diagonal lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall.

Marketing 162