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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Topics Stats & Tools Training & Education Jobs White Papers. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. SES Events.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? Virally spread your marketing message by making sure influential local bloggers see your video. cost = $0 other than some time). You say you don’t have the time, knowledge or expertise to produce a book?

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 265
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 257
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10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Traditional publishing out, self-publishing in with eBooks. Keep them engaged with eNewsletters.

Widget 286
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235