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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. If you are a regular reader you'll notice that at the end of every blog post (before the start of the comments section) is a Topsy widget. Goes viral. Invisible Virality. Or for that matter how many tools. People matter.

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Trending Sources

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7 Ways Entrepreneurs Can Use Video To Grow Their New Business

Duct Tape Marketing

Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Who makes your widgets and why do they love making them? Why did you start making your widget and why do you want to share it with the everyone? Creating Brand Recognition.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news.

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Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

Whenever you have code that is un-deployed or un-integrated, its helpful to think of it as a huge stack of not-yet-installed parts in a widget factory. For those of you with some background in lean manufacturing, you may notice that integration risk sounds a lot like work-in-progress inventory. I think they are the same thing.

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HOW TO: Build an App for Your Small Business

mashable.com

Procter & Gamble Launches Widget to C. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.9

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10 Top Marketing Content Sources For Your Startup

Startup Professionals Musings

Widgets and badges. A widget is a mini-app that displays or updates data either locally or on the web – to share something of value and interest. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. Supplement text here with video and audio. Provide convenience through podcasts.

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