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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 85
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SXSW Pitch Finalist: Quicc

Austin Startup

That’s the mission of Quicc , launched in 2019, in Wichita, Kansas. Tell us your favorite thing about being in Wichita, Kansas. Wichita entrepreneurs have the perfect blend of creative drive matched with a strong core work ethic. These qualities are placing Wichita in the innovation map. Reach the 25,000 global user mark!

Wichita 62
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article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 48
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Maybe you’ll find a stronger fit with an offbeat choice like Kirsten or Papyrus? Whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Marketing 162
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Read This Excerpt From Steve Case (AOL)’s New Book

Startup Lessons Learned

Pizza Hut was founded in 1958 by two brothers, Dan and Frank Carney, while they were still students at Wichita State University. Originally, the job involved my working in the test kitchens in Wichita. This bottom-up approach to innovation differed from P&G’s top-down style, and I wanted to understand it.

Wichita 60
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SXSW Pitch: The 50 Finalists for 2020

Austin Startup

Artificial Intelligence, Robotics & Voice Artisense (Munich, Germany) Deepblocks (Miami, FL) Intvo (Ann Arbor, MI) Sonavi Labs (Baltimore, MD) Wunder (San Francisco, CA) Alternates for Artificial Intelligence, Robotics & Voice 3Space Makers (Conroe, TX) PIX Moving (Guiyang, China) UneeQ (Austin, TX) Augmented and Virtual Reality echoAR (New (..)

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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Canada 77