WTF is Traction? A 6-Step Relationship Guide to VC
Both Sides of the Table
AUGUST 8, 2009
They get their widgets embedded or their products piloted. They tell you that they’re working on biz dev deals with distribution partners and they get the deals signed. They tell you they’re going to ship product and they do. They hire key staff. They get positive product reviews on TechCrunch, GigaOm or Paidcontent.org.
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