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[Interview] Brad Cleveland, Author Of ‘Leading The Customer Experience’

YoungUpstarts

In his new book, "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results", customer strategy expert Brad Cleveland shows leaders, step by step, how to meet these new demands and win customer loyalty once and for all.

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Bruce Cleveland: Part 1- Traversing the Traction Gap

deal architect

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap. I had a long ranging conversation with him about the book and also about trends.

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Bruce Cleveland - Part 2 - thoughts on current enterprise market

deal architect

In Part 1, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Here we talk about partnering and white spaces in the market. Most enterprise vendors now offer their own platforms. Could they use your.

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Bruce Cleveland - Part 2 - thoughts on current enterprise market

deal architect

In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Here we talk about partnering and white spaces in the market. Most enterprise vendors now offer their own platforms. Could they use.

Cleveland 150
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Bruce Cleveland - Part 2 - thoughts on current enterprise market

deal architect

In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Here we talk about partnering and white spaces in the market. Most enterprise vendors now offer their own platforms. Could they use.

Cleveland 150
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Burning Platform 110:  Market Engineering, not just Product Engineering

deal architect

For the 110th episode of Burning Platform we host Bruce Cleveland of ForzaGroup Consulting. You may remember Bruce from his influential roles at Siebel, C3.ai ai and Oracle and as an investor at Wildcat Venture Partners. You know I am constantly.

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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. Bruce Cleveland is a Founding Partner at Wildcat Venture Partners and author of the book “ Traversing the Traction Gap “. You can learn more about the Traction Gap Framework here.

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