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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. And yet, their investors are frustrated. Fantastic post.

Customer 167
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What the Best Growth Teams Get Right

ConversionXL

Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” He recalls an epic battle over a homepage redesign that, while crushing key metrics, struggled to gain support: Multiple executives hated this page. Mailchimp’s Willie Tran agrees.