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The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. The Damaging Psychology of DownRounds | by Mark Suster – [link]. Newspapers need to stop lying to themselves — and to advertisers — about their circulation – [link]. 10 Myths about Startups – [link].
The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs. Everyone’s pulled back on advertising. And I made a decision not to do an equity round, because I thought it would be a downround. Let’s go with debt.
It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. I just think people get confused.
The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs. Everyone’s pulled back on advertising. And I made a decision not to do an equity round, because I thought it would be a downround. Let’s go with debt.
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