ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Honorable mention: The DemandGen Framework. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. Image source ). Do you do account-based marketing?

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. Marketing Podcast with Liz Lathan. Wouldn't you say?

Community 98

Community Framework Advisory Board Viral 98

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

bijoor.me

MARCH 26, 2014

Conversation Management. B2B Sales Process. A framework for categorizing and comparing cloud platforms – OpenStack, AWS, Heroku, CloudFoundry! Johan proposes a framework that describes the various layers of cloud platform services starting from virtualized hardware up to end-user software applications. Bike Tours.

Framework 42

Framework Cloud Software Review Azure 42

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Most B2B buyers know this. But we have a lot in common, and I learned a lot from our conversation.

PR 120

PR B2B Lean Audience 120

ReadWriteStart

APRIL 8, 2023

Another trend born in the omnichannel framework is the customer data platform (CDM). In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. Yet, corporations have to set a framework for testing , which has to be short-term, preferably up to three months.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? If you are a B2B company, checkout Cisco's social efforts. YouTube is amazing.

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

NOVEMBER 15, 2023

Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. I only work with B2B clients as well into service delivery. Like, no, you still need to walk in with a framework.

Channel 92

Channel Acquisition Framework B2B 92

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. Tools like Ella reduce fuzzy marketing by integrating proven marketing frameworks and better data. Agent-based AI is coming.

ChatGPT 41

ChatGPT Framework Montana Artificial Inteligence 41

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Less than two percent of people on your website will complete the macro-outcome (conversion). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Does adding social proof increase conversions? Retargeting is a proven way to increase conversions.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. No matter what we tried, we couldn’t get the conversion rate above 4%. Our conversion rate went from that stubborn 4% to 15%! Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

crowdSPRING Blog

JULY 19, 2013

The management framework that propelled LinkedIn to a $20 billion company – [link]. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Iron Conversions – [link]. How Colors Affect Website Conversions | Web Design Mash – [link]. – [link]. My product failed.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

FEBRUARY 3, 2022

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Is your website optimized for conversions ? Activation.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Did associate interactions improve conversion rate?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Memberstack’s B2B audience are familiar with YCombinator. across all industries. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. Explore buyer motivations with the Jobs-To-Be-Done framework. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for.

B2B 158

B2B Sales Elevator Pitch Conversion 158

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. This ensures your sales team focuses on leads with the highest conversion potential. The higher the lead score, the higher the chances of conversion.

B2B 148

B2B Forecast Entrepreneur Analytics 148

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. Conversions and monetary value. You can certainly tailor the experience for each step of your conversion funnel.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. Track and listen to conversations around your brand and become an active voice in the community. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T.

Framework 95

Framework Audience Audio Elevator Pitch 95

View from Seed

APRIL 8, 2020

He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. If you can get a hold of your champion, try to have an honest conversation about what’s going on in the company. Usually, you don’t try and have these conversations so close to finish line, you want to close the deal quickly and not bring up distractions.

B2B 156

B2B Angel Investor Vertical Early Stage 156

Duct Tape Marketing

NOVEMBER 3, 2021

Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind. I want to set the table kind of the framework for referrals.

Technical Review 101

Technical Review Networking Texas Forecast 101

Duct Tape Marketing

MAY 1, 2024

But if it's not published, it doesn't really fit in the context of our conversation here. It helps with leads, it helps with sales, it helps sales have better conversations. Which elements does your B2B marketing training have and what would you like it to have? People wanted examples and frameworks and so forth.

Channel 83

Channel Audience B2B Social Media 83

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress). We've gotten our conversion rate up. The awesome See-Think-Do framework.].

Design 151

Design Software Review Technical Review Mobile 151