Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress).

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

JUNE 16, 2022

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

Audience 127

Audience Non-Compete Distribution Channel 127

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

MARCH 23, 2023

09:29] So you have a framework called: BEST, can you explain it? [13:50] So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T.

Framework 95

Framework Audience Audio Elevator Pitch 95

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Keep your objectives within reach by following the SMART framework: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Conversions and monetary value. You can certainly tailor the experience for each step of your conversion funnel. I encourage you to look at the PXL framework developed by CXL. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. Conversation Rate.

Social Media 166

Social Media Metrics Conversion Media 166

Austin Startup

NOVEMBER 29, 2017

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. In addition to the B2C market, companies in Austin are also in a formidable position to service business customers. Should Early Stage Startups Move to Austin because of Customers?

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

ReadWriteStart

JULY 23, 2021

For B2C Brands, they would say Monday and Wednesday. Write in a Conversational Rhythm and Tone. Nobody likes boring content , so always try to write in a conversational rhythm and accent. And there are only five simple steps that you need to follow to write a story using the Hero’s Journey Framework.

Viral 216

Viral Algorithm Framework B2B 216

YoungUpstarts

MAY 24, 2017

The average conversion rates of freemium into premium are as low as 1-2%. Free with ads model is popular within products targeted to B2C markets. Steve Blank promotes this framework and it has been used by a lot of startups in the Silicon Valley. You should attract massive traffic if you are choosing to monetize via ads.

Startup 173

Startup Viral Silicon Valley B2C 173

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. The important thing to note from the definition above is that lead scoring measures that value of a lead to your company.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This drives up their visibility and their conversion with Axial’s choosiest and most private sell-side members, who will only approach a subset of capital partners. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Six Stages in Digital Advertising Campaigns.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. How to build a customer journey map in 5 steps. Step 1: Define the behavioral stages. Image source ). Depending on your business, customers may go through different stages while navigating your site.

Customer 100

Customer Analytics B2C Conversion 100

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. I only expect the reach of these ads to expand further.

Search 78

Search PPC Kansas City B2C 78

Up and Running

NOVEMBER 3, 2016

The Jobs-To-Be-Done Framework paired with Qualaroo. To get the most out of Qualaroo, Gamez recommends pairing it with the Jobs-To-Be-Done Framework, a theoretical framework and mapping tool which helps capture customer needs. “After all, success is only success when it can be measured.”.

Marketing 60

Marketing Social Media Analytics Framework 60

Duct Tape Marketing

MARCH 10, 2020

John Jantsch: So before we get into kind of the framework and what the book is really, kind of breaking the book down in chunks, what would be the scope of the application? So the first chapter in the book, the first content chapter, the first letter in the framework, is an R for reactance. The five fit into a framework.

Sales 84

Sales Marketing Framework Pennsylvania 84

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. I think theyve succeeded. The Entrepreneur’s Guide is an easy read.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects. It can also show the effectiveness of your inside sales team.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. PAS framework: problem, agitation, solution.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JUNE 7, 2017

Excitedly, brands could have a presence (a "page") where they could contribute meaningful updates ( info-snacks ) in order to be a part of the organic conversations people were already having by the tens of millions. Next Conversation Rate (comments, you’ll see a total at the end of your posts). That number is 75. 3/6,462,977.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Conversation Rate (CoR) is a ratio of comments per post (or video or tweet or pin etc.) The Business Framework.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. If you wanna learn more about this, I highly recommend the book Never Lose a Customer Again , which lays out a fantastic framework. When differentiation doesn’t matter. The bar is quite low.

Differentiation 162

Differentiation Software Review United States Demand 162

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 91

Customer Retention B2C Programming 91