ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Market penetration is the least risky and diversification is the riskiest strategy.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Reply Andrew , on November 3, 2009 at 3:46 pm Said: Great post Steve — this puts a great framework around what I’ve been thinking through with my current startup.

Lean 263

Lean Silicon Valley Startup RSS 263

Occam's Razor

JULY 24, 2018

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum. No point in fooling yourself.

Analytics 95

Analytics Framework Metrics Green 95

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on. Thing is, you can’t have a conversation without actually talking to your customers.

Conversion 116

Conversion Software Review Mobile Community 116

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It delivers conversions when I visit your site once and buy something. Finally it generates a constant stream of social amplification and social conversations! Two things I love a lot: 1. So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. While we were going to teach theory and frameworks, these students were going to get a hands-on experience in how to start a new company. Or was the business model/customer development framework just smoke, mirror and B.S.?

Lean 307

Lean Business Model Customer Development Guinea 307

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Less than two percent of people on your website will complete the macro-outcome (conversion). From step five on you were likely already delivering some multi-channel value for your company.

Analytics 165

Analytics Marketing Channel Metrics 165

Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Marketers like to work with frameworks. It was a significant chunk of the marketing budget and came at the expense of other channels. site visits). Black box].

B2B 131

B2B Marketing Analytics Campaign 131

ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Let’s look at each stage of the framework and how to use it to drive and measure growth. Image source. Acquisition.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 10, 2020

Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). How Atlassian used the conceptual, strategic, and tactical frameworks . Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

JUNE 30, 2016

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. ” Therefore it could take the form of a sales call, a live chat conversation, a game, or literally an infinite amount of other iterations. Image Source.

Conversion 74

Conversion Software Review Technical Review Advertising 74

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You fill out the blue cells. I hope so.

Analytics 143

Analytics DC Web Revenue 143

Occam's Razor

DECEMBER 22, 2008

The online channel often, though not always, can be a lower cost channel. will ensure your job security and the channel's security as well. You are on your way to measuring online impact of your offline channel! [I Bonus Tip : Another great strategy is to use the same coupon code between your channels.

Analytics 122

Analytics Campaign Maldives Software Review 122

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions. We never got the conversions back. I Will Teach You to Be Rich. Maybe not.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

OCTOBER 16, 2017

I want people to use my book as a way to start conversations about the critical roles of innovation and sustainable growth everywhere from startups to large corporations to public policy. Conversations at cocktail parties or over the dinner table are welcome, as, of course, is social media. . Share the book socially.

Software Review 129

Software Review Startup United States Framework 129

Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Marketing Podcast with Liz Lathan. Wouldn't you say?

Community 97

Community Framework Advisory Board Viral 97

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. The result of this conversation should be complete clarity regarding the opportunities and challenges the partnership will bring. Enablement. “If

Channel 84

Channel Partner Programming B2B 84

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. According to our recent report on the State of Conversion Optimization , one of the biggest struggles for CRO practitioners is establishing a good optimization process—putting their research data to work. ICE is a simple prioritization framework. Siloed teams.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices).

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. We can use Lincoln’s framework to select the best partners. The result of this conversation should be complete clarity regarding the opportunities and challenges the partnership will bring. Enablement. “If

Channel 77

Channel Partner Programming B2B 77

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. New enterprise resource planning software (ERPs) – new startups that build software that helps businesses run.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). We've gotten our conversion rate up. It is an uninspiring page.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

AUGUST 30, 2018

Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

Duct Tape Marketing

SEPTEMBER 25, 2024

Marketing in [just] three Elements written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework helps businesses simplify and organize their marketing strategy.

Marketing 85

Marketing Framework Retention Channel 85

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

Analytics 131

Analytics Mobile Framework Conversion 131

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. So for our email campaign analysis let’s look at metrics using that framework. Your website data. Get people to read them.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. But the initial questions are just the start.

Audience 127

Audience Non-Compete Distribution Channel 127

crowdSPRING Blog

APRIL 30, 2019

How you can put this lean marketing framework to work in your business? You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. Be sure that you maintain consistent brand identity across all marketing channels.

Lean 91

Lean Small Business Software Review Marketing 91

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Assign content & channels for each experience. Identify your channels. previous conversations, facebook, intercom…). Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106