Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 138

Metrics Campaign Email Marketing 138

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

Framework 91

Framework Leadership Widget Metrics 91

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

JUNE 26, 2019

Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. What is the “Triple A” sprint framework? The Triple A framework consists of three “A’s”: Analyze; Ask; Act. With access to countless metrics, it’s easy to obsess over email opens or bounce rates. Start by analyzing your business.

Framework 121

Framework Churn Rate Metrics Revenue 121

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 142

Metrics Analytics Search Social Media 142

SoCal CTO

APRIL 28, 2014

Adding pressure to this conversation makes it tougher. Provide the metrics you are trying to achieve. They can force a more open-ended conversation about what the possibilities are. It is better for them to come up with estimates on their own and have you go through to understand those estimates in a neutral way. Great question.

Technical Cofounder 280

Technical Cofounder Developer Fractional CTO CTO Hire 280

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It delivers conversions when I visit your site once and buy something. Finally it generates a constant stream of social amplification and social conversations! Two things I love a lot: 1.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

DECEMBER 4, 2014

Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. Listening to people is a good idea, but you have to pay attention to the metrics. It depends.

Conversion 124

Conversion Technical Review Design Framework 124

Occam's Razor

JULY 24, 2018

, work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The Impact Matrix.

Analytics 95

Analytics Framework Metrics Green 95

ConversionXL

FEBRUARY 3, 2022

Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115

Marketing Framework Metrics Channel 115

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? The YouTube Measurement Framework. YouTube is magnificent. YouTube is amazing.

Analytics 151

Analytics Marketing Audience Channel 151

View from Seed

SEPTEMBER 9, 2014

I’d suggest using these questions as part of a framework or decision matrix with three other major dimensions: Skills and Experience. Using this framework in the form of a spreadsheet or slide or two, you’re more likely to succeed in hiring the right person. How much time will I give myself to find this person?

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Use the SMART framework to set realistic goals. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We 1 Having to be an expert in many things. Nick So, WiderFunnel.com.

Conversion 104

Conversion Chad Analytics Forecast 104

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

OCTOBER 23, 2019

This is especially true in digital marketing, and conversion optimization is no exception. With the help of top experts in conversion optimization, we’ve compiled an updated list of CRO myths that just won’t go away. This may be the most pervasive myth in conversion optimization. Split testing is conversion rate optimization.”.

Conversion 81

Conversion Software Review Technical Review Chad 81

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Define your target metrics. It also helps to have a framework.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A

Analytics 131

Analytics Mobile Framework Conversion 131

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). Distribution framework. The strategic level.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Less than two percent of people on your website will complete the macro-outcome (conversion). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Don't do paid search. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Startup Lessons Learned

OCTOBER 7, 2016

Kelly, your Twitter handle asks, "Can we please disrupt the conversation about local government?" How do we enable conversations that move us beyond where our organizations have been for the last 50 years? We are also having a lot of conversations about when it makes sense to use the methodology in our organization.

Government 165

Government Lean Startup San Francisco 165

ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions. At first, you don’t. Conclusion.

Conversion 92

Conversion Design Web Operations 92

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 30, 2016

Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. ” Therefore it could take the form of a sales call, a live chat conversation, a game, or literally an infinite amount of other iterations. Add landing pages.

Conversion 74

Conversion Software Review Technical Review Advertising 74

ConversionXL

APRIL 23, 2019

Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. According to our recent report on the State of Conversion Optimization , one of the biggest struggles for CRO practitioners is establishing a good optimization process—putting their research data to work. The PXL framework is a variation of ICE.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Startup Lessons Learned

OCTOBER 16, 2013

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. There''s two things at work here: as new information comes into that room, it''s as easy as an offhand comment or a lunch conversation to share. At 65 mph, it''s like having a large animal sitting on your chest.

Lean 167

Lean Startup Software Engineering Agile 167

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. Image source ).

Design 111

Design Framework Product Development Technical Review 111

ReadWriteStart

APRIL 8, 2023

Another trend born in the omnichannel framework is the customer data platform (CDM). Yet, corporations have to set a framework for testing , which has to be short-term, preferably up to three months. No need to worry about missing out on one or another trend — try them all.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You can start with something simple.

Analytics 143

Analytics DC Web Revenue 143

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) Rinse and repeat.

Analytics 125

Analytics Channel Metrics Web 125