Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You fill out the blue cells. I hope so.

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 13, 2017

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Scrum is a framework for developing and sustaining complex products.” Don’t Reinvent the Wheel: Stick to the Framework.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

crowdSPRING Blog

JULY 19, 2013

The management framework that propelled LinkedIn to a $20 billion company – [link]. Iron Conversions – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. How Colors Affect Website Conversions | Web Design Mash – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

MAY 27, 2022

Explore buyer motivations with the Jobs-To-Be-Done framework. The Jobs-To-Be-Done (JTBD) framework helps you understand what your ideal buyer wants and provides the foundations to appeal to their desires in your content. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Once your in-house team maxes out conversions for that funnel, what will they do next? Conversion rates are low—or unknown. Codecademy has always had strong traffic, but we just didn’t have a lot of expertise in conversion.”.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

OCTOBER 13, 2015

Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. In sequential testing , you simply change things on your site and note how your conversion rate changes over time.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). Define your target metrics. Distraction.

Technical Review 48

Technical Review Analytics Software Review Framework 48

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Activation: Optimizing for that first conversion. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ITSMA’s ABM framework simplifies these types. Individuals don’t make B2B buying decisions; groups do. Account-based marketing flips the traditional marketing and sales funnel upside down.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. Responding to comments, messages, and mentions helps encourage conversation.

Channel 158

Channel Social Media Marketing PPC 158

YoungUpstarts

FEBRUARY 9, 2020

Setting goals: following the SMART framework. You may have heard of the SMART framework. They are likely to center around increasing your brand awareness, translating that awareness into conversions, and calculating the return on investment of what you have spent on the campaign. Conversions. .

Campaign 179

Campaign Advertising Media Metrics 179

Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So once you have that million, but that's a, it's a great time to think about the conversation. We are barney.com. Thanks John.

Entrepreneur 94

Entrepreneur Technical Review Cofounder Valuation 94

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. To do that, we use prioritization frameworks. Here’s Growth Tribe’s G.R.O.W.S.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. A Framework For Critical Thinking. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. What's The Fix?

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

AUGUST 11, 2015

Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). Here's the report for Mobile… It was really fascinating to see the goal completions and conversion rates for Apple vs. Samsung.

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

JANUARY 25, 2016

RFDa or Resource Description Framework in Attributes is another format that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within web pages. Be sure to download my SEO Structured Data WordPress plugin (available February 2016) and give it a try!

SEO 28

SEO Kansas City Software Review HTML 28

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. In-Page Analytics – Re-imagine Traveling Through Data.

Analytics 146

Analytics Metrics API Web 146

Growthink Blog

JANUARY 21, 2013

This weekend I had the very good fortune to attend Ryan Deis and Perry Belcher's Traffic and Conversion Summit in downtown San Francisco. And this is where events like the Traffic and Conversion Summit are so valuable. AND they give you a framework for how to do so yourself.

San Francisco 63

San Francisco SEM PPC Curation 63

Growthink Blog

JANUARY 20, 2010

I am putting the finishing touches on a new step-by-step internet marketing course that covers every major aspect of internet marketing, from keyword research and effective website design, to pay-per-click (PPC) and search engine optimization (SEO), to social media and email marketing, and more. Click here to learn more read more.

PPC 59

PPC Internet Framework Lead Generation 59

Duct Tape Marketing

JANUARY 7, 2020

While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. Many PPCs will proudly report to their clients that they generated X number of clicks. The right PPC firm will understand that distinction and look to prove results beyond that one metric.

Search 78

Search PPC Kansas City B2C 78

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. download all the specific user-typed long tail queries for optimal PPC targeting and 3. Outcomes Analysis Tools [The "How Much"].

Analytics 136

Analytics Web Non-Compete Campaign 136

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Site Conversion Rate. You will need people who can understand the See-Think-Do framework , or have the knowledge to create a new business framework for you because they are so good at business and analytical thinking!

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! These are your PPC ads on Bing and Google, your AT&T TV commercials with a free iPhone 14 Pro, your catalogs, and BUY NOW ads on Instagram.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. Custom report.

Analytics 68

Analytics Web Marketing Framework 68

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. So on, and so forth.

Marketing 60

Marketing Framework Metrics Audience 60

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 19, 2013

This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Conversion optimization is a process. The most important thing in conversion optimization is the discovery of what matters. Conversion optimization is hard, gruesome work. pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48