ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. For conversion optimization, user research is pivotal. Image source ).

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

SEPTEMBER 25, 2024

Marketing in [just] three Elements written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework helps businesses simplify and organize their marketing strategy.

Marketing 85

Marketing Framework Retention Channel 85

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

OCTOBER 4, 2022

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. Above, the average order value and sales conversion rate equally impact total sales growth. It’s critical to nurture the brand-buyer relationship to increase customer retention.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? It’s been good for measuring growth so far, but you’ve identified that 80% of your users are on the free plan, and it’s time to focus on conversion.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

Startup Lessons Learned

JUNE 22, 2009

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Instead of these dead-ends, use the problem and solution team framework and then: pivot, dont jump. And how do you pick a new direction? Both are lethal outcomes.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

ConversionXL

JULY 16, 2021

This strengthens brand loyalty and drives customer retention. By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . Ask questions with a Jobs-to-Be-Done (JTBD) framework in mind. Your brand story. Take the vacuum.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

NOVEMBER 9, 2021

It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% Conversion copywriter Joanna Weibe discusses how long or short landing pages should be. across all industries.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. And it was very just vanilla.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Retention of agency services for manual work that could be automated. Set clear responsibilities across partners.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

AUGUST 30, 2024

Strategic planning provides the framework to make decisions that enhance long-term sustainability rather than just immediate gains. Messaging: Shift the conversation from what you sell to how you solve their biggest headaches. For businesses, it’s important to prioritize strategic planning over quick fixes.

Marketing 91

Marketing Retention Algorithm Advertising 91

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? Conversion optimization doesn’t align with small business. We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JUNE 16, 2022

Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal.

B2B 129

B2B Email Sales Acquisition 129

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Track and listen to conversations around your brand and become an active voice in the community. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

APRIL 6, 2023

His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention , offers a proven framework for increasing employees retention, engagement, and in the process, profits. By doing so, retention numbers can significantly improve. 11:05): So your 100 days framework shows up again of course in in this book.

Employee 101

Employee Retention Hiring Artificial Inteligence 101

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Whats the right set of materials, conversations, etc. Now that Im in a web based company Im finding a difficult match the framework, culturally. The selling order.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Click here to listen to the episode. Click here to listen to the episode.

Marketing 59

Marketing Software Review SEO Cofounder 59

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. It’s really all that matters at the earliest stage. We call it an MVP tree. Be patient.

Product 436

Product Viral Channel San Francisco 436

Duct Tape Marketing

MAY 1, 2023

One of the things that AI does or has the ability to do, because it is essentially been taught, um, the, the, the everything that's put into it is, um, if there are processes out there, if there are frameworks out there, like the marketing hourglass that people have written a lot about, um, it, it will actually be able to access that, uh, content.

Marketing 96

Marketing ChatGPT Framework Technical Review 96

Women Entrepreneurs Can

DECEMBER 4, 2019

Balance your approach with 80% of your emails being conversational and informative, and 20% pushing a sale. Stage Five: Retention. During this stage of the sales funnel, your focus should be delivering on the promises you made leading up to a conversion and providing exceptional service. Stage Four: Transaction.

Sales 52

Sales Retention Social Media SEO 52

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ITSMA’s ABM framework simplifies these types. ABM opens the door to many types of opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JULY 31, 2024

Understanding and integrating trauma-informed leadership practices improves individual well-being and drives organizational success by enhancing employee engagement, innovation, and retention. And so in order to have those kinds of conversations, again, you just need to be willing and courageous. Why is that actually rubbing on you?

Leadership 88

Leadership Employee Retention New York City 88

Duct Tape Marketing

JUNE 15, 2023

He is the author of 3 books including his newly released Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work , a framework for creating an employee experience that leads people to join a company, stay long term, and do a great job. That shows up in the data consistently when you look at retention and turnover. (18:43):

Hosting 94

Hosting Employee Framework Networking 94

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. Activation: Optimizing for that first conversion. Retention: Optimizing for the second, third, fourth conversion. They’re growth hacking.’ via GrowthHackers.com).

Framework 48

Framework Programming Metrics Engineer 48

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Duct Tape Marketing

OCTOBER 27, 2021

7:43] You have a framework in your book that you call Wise R – can you unpack that acronym for us? [12:05] You have a framework in this book that you call the, I don't know how to actually say this wise within our, is that how you would say that? 12:05] It’s hard to track ROI for customer experience. Dan Gingiss (07:46): Sure.

Customer 101

Customer Technical Review Social Media Green 101

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Treat education as the foundation of your customer retention strategy.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

mashable.com

NOVEMBER 3, 2010

“I pre-stage my investments by developing my own ideas of great business models & frameworks — when I meet a founder doing something similar I can make a quick decision,&# says Craig. Passion was certainly a recurring topic of conversation amongst the investors we interviewed. Code for America Chooses 20 Developer.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Seems like a daunting role, but there are tools, methods, and frameworks for managing this workload.

Analytics 99

Analytics Engineer SEO Channel 99

Duct Tape Marketing

AUGUST 30, 2024

Strategic planning provides the framework to make decisions that enhance long-term sustainability rather than just immediate gains. Messaging: Shift the conversation from what you sell to how you solve their biggest headaches. For businesses, it’s important to prioritize strategic planning over quick fixes.

Marketing 68

Marketing Retention Algorithm Advertising 68