YoungUpstarts

OCTOBER 10, 2012

Microsoft will find local “MVP” customers who are well connected in their local communities, and who want to increase their status, and help them do so by providing access to early releases and “insider knowledge.” It’s better to be a thought leader than to depend on the kindness of strangers. Rock Star advocates can help.).

Customer 154

Customer Fractional CTO Canada Technical Review 154

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. for Harvard Business Revie. Amazon PostRank

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Steve Blank

OCTOBER 7, 2010

Wait a minute, what about the rest of Customer Development ? Aren’t you going to validate your hypotheses by first getting some customers?”. Now I was confused, and I asked, “Well what do you guys believe – Customer Development or launch on a schedule?” Filed under: Ardent , Customer Development.

Customer Development 316

Customer Development Singapore Channel PR 316

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.) and for which customer? and for which customer?

San Francisco 154

San Francisco Lean Metrics Design 154

Steve Blank

SEPTEMBER 15, 2016

The program examines the DNA of entrepreneurs: what makes them tick, how they came up with their ideas; and explores the habits that make them successful, and the highs and lows that pushed them forward. Filed under: Customer Development. Every day was a sine wave of highs and lows of figuring that out.

Washington 300

Washington Entrepreneur Silicon Valley Cofounder 300

Startup Lessons Learned

APRIL 26, 2009

Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers.

Product Development 88

Product Development Developer San Francisco Product 88

Steve Blank

APRIL 13, 2009

Nine months into my year tour, and seven months into my reading program, I was learning something interesting every day. (We Instead someone realized that the knowledge I had accumulated could provide the big picture to brief new guys “read in” to this compartmentalized program. It had no PR agency. We could do what!?

Silicon Valley 281

Silicon Valley RSS California Washington 281

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco 167

San Francisco Lean PR Metrics 167

Startup Lessons Learned

NOVEMBER 26, 2012

Plus, I have very cool conference updates (our full conference program + more than 300 simulcast locations!) So every day I found myself listening to NPR, and that's when I discovered a local program on our public radio station KQED called Forum. Remember, radio programs get no realtime analytics, no click maps, no funnel reports.

San Francisco 159

San Francisco Lean Houston Engineer 159

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? for Harvard Business Revie.

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Steve Blank

SEPTEMBER 15, 2016

The program examines the DNA of entrepreneurs: what makes them tick, how they came up with their ideas; and explores the habits that make them successful, and the highs and lows that pushed them forward. Filed under: Customer Development. Every day was a sine wave of highs and lows of figuring that out.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120

Startup Lessons Learned

APRIL 17, 2010

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Amazon PostRank

San Francisco 107

San Francisco Romania Cleveland South Africa 107

ReadWriteStart

FEBRUARY 17, 2011

Well, it turns out that to port long tail productivity apps to Google's App Engine is a somewhat cumbersome job, and requires a lot of custom development. The long tail apps can easily be ported to or developed on Google App Engine in a third of the time and cost using OrangeScape as an application platform. Enter OrangeScape.

Entrepreneur 114

Entrepreneur Silicon Valley India Massachusetts 114

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Duct Tape Marketing

MARCH 1, 2016

Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. b) about half way through, after you’ve built some trust, take a quick minute to reveal, for instance, a paid workshop or program you have coming up, tell them the price and go on. Step 4: Promote.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Please teach kids programming, Mr. President Work in small batches Continuous deployment with downloads What is a market? (a Amazon PostRank

Lean 74

Lean San Francisco Continuous Deployment DC 74

YoungUpstarts

OCTOBER 22, 2012

The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground. She will drive the program from the beginning. For example: 1.

Programming 145

Programming Customer Social Media Advisory Board 145

Steve Blank

APRIL 5, 2017

Potential customers such as gamers who like to play specific types of games? Or people inside companies with a specific title, like product or program managers, CIOs, etc? Founders ask me all the time whether they should hire a PR agency. Customer Discovery Never Stops. Filed under: Customer Development , Marketing.

Marketing 319

Marketing Audience Technical Review PR 319

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Instead, lets focus on building companies that matter , on creating real value for customers, and learning. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? I think its wasteful. Amazon PostRank

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

APRIL 2, 2009

Now we needed to put the tactical programs in place to make this repositioning strategy happen. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

www.rocketwatcher.com

NOVEMBER 8, 2010

Tactic-specific metrics – Obviously there are other metrics you will track depending on the types of programs you are running such as email metrics, website traffic metrics, attendance metrics, etc. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Steve Blank

SEPTEMBER 5, 2018

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. He just hired Meg Whitman. the ex-CEO of HP and eBay, as CEO of NewTV.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 272

Silicon Valley Product Startup RSS 272

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley 133

Silicon Valley RSS Non-Compete California 133

Steve Blank

AUGUST 3, 2009

Terman proudly pointed out that only Stanford, MIT and Harvard had a military sponsored electronics program. The eventual goal of this program would have been to radar-map the Soviet Union. The crash program to produce the Lockheed U-2 aircraft was initiated when the balloon program was abandoned. By 1947 the U.S.

Silicon Valley 179

Silicon Valley RSS Europe Germany 179

steveblank.com

JULY 8, 2011

automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool. WebSequenceDiagrams - sketch sequence diagrams. It’s more reference material.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

techcrunch.com

OCTOBER 23, 2010

bfliris So it sounds like with Meebo (your claim to fame) you were passionate about the idea but had no programming skill, partnered with two people that had strong programming ability and did very little to assist them in creating a succesful application. I have had a programming job and tried to do side projects after work/ weekends.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

SEPTEMBER 11, 2009

I agree that listening and communicating is a key to success, but customer development can only do so much. I cannot sink any more money into a program that is still having community problems. Have you personally visited the Content Creator forums and read through the PR thread? September 13, 2009 11:57 AM Anonymoussaid.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

FEBRUARY 12, 2009

Its as if every customer, whether they are an enterprise, a small business, or an individual consumer, is actually an employer who wants to get things done. So imagine youre applying for a programming job. Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India?

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89