Startup Professionals Musings

MARCH 14, 2021

Social relationships are built around zealots and their disciples who ultimately engage a wider congregation and perpetrate the culture shift. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

Marketing 317

Marketing Social Media Affiliate Viral 317

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Use your new features or innovation to quickly get a foothold in the market.

Technical Review 313

Technical Review Marketing Social Media Leadership 313

Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

Developer 326

Developer Marketing Architecture Startup 326

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Collaborate with customers to tune your solution.

Merger 386

Merger Acquisition Software Review Social Media 386

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 355

Technical Review Social Media Channel Flash 355

Startup Professionals Musings

NOVEMBER 28, 2020

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Establishing your brand with interactive social media. The cost of social media done well is low.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future.

Advisory Board 368

Advisory Board Dividend Angel Investor Cofounder 368

Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Social Media 328

Social Media Customer Media Employee 328

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers. It’s tough for an elephant to be agile.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Web 240

Web Technical Review Marketing Flash 240

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Technical Review 321

Technical Review Social Media Media Matching 321

Startup Professionals Musings

DECEMBER 30, 2020

In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market. Even the best solutions require marketing to survive. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

The Startup Magazine

SEPTEMBER 12, 2024

The scope of digital marketing has grown massively today. Compare 2024 with 2014 and you’ll find that digital marketing, SEO, strategy, isation, and keywords were all still quite new. Finding the right digital marketing for home service companies is as vital as a large IT enterprise looking for digital marketing support.

Marketing 144

Marketing Social Media Reputation Audience 144

Steve Blank

SEPTEMBER 17, 2024

Finding a customer for your product in the Department of Defense is hard: Who should you talk to? Looking for DoD customers How do you know if they have money to spend on your product? They have published links to DoD organizations here , even listing DoD social media accounts. How do you get their attention?

Programming 249

Programming Customer Portfolio Government 249

Steve Blank

APRIL 4, 2023

We’ve seen this effect in social media when it was people who were manipulating beliefs. I’ve lived through the revolutions in telecom, life sciences, social media, etc., and watched as new industries, markets and customers created literally overnight. But that’s not all.

ChatGPT 424

ChatGPT Artificial Inteligence Intellectual Property API 424

Startup Professionals Musings

FEBRUARY 20, 2023

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. They are always ready to move on to the next big opportunity as markets change.

Angel Investor 267

Angel Investor Social Media LLC Viral 267

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. For a business, volatile markets are a source of great opportunities, as well as great risks.

Agile 379

Agile Technical Review Leadership Social Media 379

Startup Professionals Musings

JUNE 1, 2020

Every business, especially startups, needs all guns blazing quickly on every opportunity or insight into the market. I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks.

Silicon Valley 312

Silicon Valley Flash Social Media Software Review 312

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Quantify the market opportunity in business terms.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 348

Sales Startup Bootstrapping Technical Review 348

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence. Brand recognition was the key.

Valuation 368

Valuation Technical Review Due Diligence Angel Investor 368

The Startup Magazine

DECEMBER 19, 2024

Success often hinges on careful strategic planning and adapting to market shifts. Entrepreneurs need to define their market niche and craft effective competitive strategies to counteract competitive pressures. Startups must tackle challenges from scarce resources to changing customer needs proactively.

Technical Review 119

Technical Review Startup Differentiation Social Media 119

Startup Professionals Musings

AUGUST 17, 2022

Make rational and positive contributions on social media. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you. Recognize the need to appeal to a diverse audience. Increase the scope and credibility of your connections.

Leadership 304

Leadership Technical Review Social Media Global 304

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Technical Review 303

Technical Review Social Media Metrics Media 303

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

Technical Review 357

Technical Review Green Social Media Lean 357

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. The Internet and social media are also a key knowledge source.

Social Media 330

Social Media Entrepreneur Revenue Internet 330

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Technical Review 247

Technical Review Social Media Media Matching 247

Rembrandt Communications

SEPTEMBER 1, 2022

When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more? Take the time to review all of the messaging, products and services you provide potential and current customers.

Sales 246

Sales Social Media Analytics Public Relations 246

Startup Professionals Musings

APRIL 16, 2022

by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. Emotional stability. Spiritual connections. Environmental safety.

Technical Review 353

Technical Review Cofounder Employee Global 353

Startup Professionals Musings

MARCH 4, 2023

Every business, especially startups, needs all guns blazing quickly on every opportunity or insight into the market. I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks.

Silicon Valley 265

Silicon Valley Flash Social Media Software Review 265

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252

Startup Professionals Musings

FEBRUARY 1, 2020

With social media and smart phone apps, real product information spreads at astounding speeds. It is required today for new innovation strategies, analyzing markets for new opportunities, and organizational changes. For a business, volatile markets are a source of great opportunities, as well as great risks.

Agile 315

Agile Technical Review Leadership Social Media 315