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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale. are much more differentiating than technology.

Vertical 167
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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation. To get there, Atlassian has to go beyond its traditional market of developer teams and branch out into other verticals.”

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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. I first met the team at TechCrunch50. They have come a long way since then. Their product direction and demo increased 10x.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Debbie Howard (07:32): I think for us is just trying to differentiate and then scale.

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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. This is John Jantsch.

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How Boards Need to Evolve Over Time

Both Sides of the Table

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? The SaaS model, with its inherent low customer acquisition costs (CAC) and ease of deployment, makes it possible for companies to be successful when focusing on the SMB market, as well as niche verticals. Sell to few”: Traditional enterprise sales.