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Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The industry finally has one of their own at the helm of the largest YouTube network. They read less than 30 minutes.
Additionally, you’re not expected to excel at every single vertical of successfully managing the business. Most business plans aiming for seed funding, or any sort of initial support, or even for recruitment needs, are distributing the efforts and planning the projections over the business over the course of several years.
Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. They took an innovative approach to distribution. While bottom-up distribution is pretty common now in other verticals, it’s important to realize that bottom-up is rarely done in Ed Tech.
Vertical integration is a strategy where a firm owns or runs several stages of production, including taking raw materials and turning them into finished products. Therefore, firms that adopt vertical integration own numerous parts of the supply chain. Vertical integration is capable of reducing cost through improving production.
One of the most promising trends accelerating in digital health is the verticalization of digital health. Consequently, it is now feasible to build a large business by becoming a focused vertical provider that delivers superior care and patient experience in your specialty. .
AI Agents & Software Personalised AI Agent Development: Create AI agents that can understand user intent, plan actions, and improve through continuous learning, with a focus on specific verticals like travel, healthcare, or finance. This request calls for a rethinking of how documents are created and distributed for e-signature using AI.
He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. This is John Jantsch.
But substantial investments are also being deployed into emerging startups, particularly into vertical applications. Vertical Applications Taking Off. A large portion of the funding and innovation in voice AI is concentrated on applications for specific industry verticals. This includes OpenAI’s latest round of $6.6
As teams become increasingly distributed, video communication is important for both internal alignment and external business development. Vertically-focused startups design products to better meet the needs of particular user segments. Here’s his full list of Verticalization of Zoom ).
Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. It’s time to build!
Lowering/increasing the cost of engineering personnel doesn’t affect this model (although the trend over the last two decades has been to dramatically lower the cost of developing a software product: open source libraries, Moore’s Law, Internet distribution/SaaS are three big drivers).
A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. With tens of thousands of new start-ups being created every year, the potential of a company to truly scale and become a large, stand-alone business is more crucial than ever before.
But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). DailyMotion reports 300 million active users; they watch more than 3.5 billion videos per month.
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
There are two common ways to scale a system – horizontally or vertically. Scale Vertically (or “scale up”): Add resources to a single node in a system, typically involving the addition of CPUs or memory to a single computer. You can scale vertically and horizontally at the same time.
Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. Months or years of uncoordinated efforts erode data quality.
Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. Focus on companies outside of your industry or vertical. Makes you more competitive.
Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.
From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? Underpinning it all I wrote: sales, asset management, analytics & talent management. If so, why? Did they dominate one or two areas?
Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.
The $349 billion aid package issued by the US Government and distributed in the form of SBA loans was quickly gobbled up by a large number of applications, many of which were from venture-backed or PE-backed startups. Source: NVCA , “Startup Ecosystem Faces Capital Crunch over Coming Months” USA – SBA Loans and PPP.
Key marketing tactics including pricing, messaging, and distribution, while others are about positioning your business against the background of the other offerings. You’ll also see positioning maps set up with two axes, vertical and horizontal. Competitive positioning. How do you stack up against the others?
For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This is great for something like a huge DHT or a distributed work queue.
This capability could revolutionise content production and distribution for media and entertainment companies. For example, our portfolio company Munch automatically creates short form, vertical clips for social media from any long form video and understands what’ s trending. billion in earn out based on performance.
I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Nobody has figured this out better than AwesomenessTV who not only has built an enormous online media presence but also packages and distributes shows for Nickelodeon.
Another repeated mistake is attacking verticals where a satisfactory supplier “match” end’s the customer’s need to re-enter the market in search of an alternative. This second point negatively impacts many vertical service provider markets (such as pediatricians) where customers are actually prefer a monogamous relationship.
Well done Ari Recht and team Odigos on your $13M seed extension to automate distributed data tracing in order to make it easier to detect performance issues in complex data systems using open source technologies! Interesting overview of vertical AI companies by IVP ( source ) Revenue per employee. via Trung T.
In addition, UNI arrived and was probably one of the largest token distribution events ever with 15% of all tokens going to nearly 300K liquidity providers and users. No matter the vertical, geography, business model, macro or micro trends, entrepreneurs form the nucleus of a generational company.
For example, our focus at Remagine Ventures on gaming, generative AI, and entertainment tech enabled us to create a relevant, focused network of founders, operators, co-investors and strategics who are active in our verticals. The focus on entertainment tech meant that we always cared about content creation, distribution and monetisation.
and concentrated on a single part of the supply chain – importing, distribution, wholesale, retail. These growing national companies were challenged to figure out how to organize an organization of increased complexity that resulted from their large size, and geographic scale as well as their horizontal and vertical integration.
Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. In reality, content can still be used to generate leads and customers—it just requires a different strategy to create and distribute content in the right way.
For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration.
Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.
Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00
My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I now think that was a mistake. I was simply confused about what a plan was for.
And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. And again, for a lot of people, that's what they were concerned with was distribution.
Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. the product pages a given customer has been browsing) to segment and distribute content accordingly. Take Burrow , an ecommerce business specializing in home furniture. They use intent signals (e.g.,
That’s a bit of a cautionary tale to VC investors today who might think it’s inevitable that the private value they are enjoying in their portfolios will certainly translate to distributions in the near future. This is particularly relevant for VC funds because they do not follow a normal distribution, they follow the power-law curve.
Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. Partnerships with innovative global companies in major industry verticals provide unique opportunities for customer validation, pilot programs and strategic investment.
Slice the matrix vertically along the time-to-useful dimension…. Our last vertical slice includes metrics that measure performance across customer segments, divisions and channels, among other elements. Is the distribution optimal? Oh, and don’t get me started on time! Why are there only 24 hours in a day?? What do you see?
Normal distributions do not exist; standard deviations are meaningless. Vertical integration of different funding risks. I also believe that the ebb and flow of the venture investment cycle has been exacerbated by the recent vertical integration of early, growth, and even late stage venture funds. Betting on the wrong horse.
Often, this means specializing in a single vertical market or industry. Leadership is distributed. They organize around a single market problem and solve it completely with a solution that seems simple to the buyer, by obviously and most importantly handling all the related tasks in one easy step.
It’s worth noting that LexSet’s team is distributed with additional team members in Seattle and myself in Los Angeles, giving us great range to take sales meetings all across the country. It’s also steps away from the Rlab , the mixed-reality accelerator we recently graduated from and maintain close ties with.
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